2016/2017
KAN-CSSMO1602U Strategic Management in Service
Firms
| English Title |
| Strategic Management in Service
Firms |
|
|
| Language |
English |
| Course ECTS |
7.5 ECTS |
| Type |
Mandatory |
| Level |
Full Degree Master |
| Duration |
One Quarter |
| Start time of the course |
First Quarter, Autumn |
| Timetable |
Course schedule will be posted at
calendar.cbs.dk |
| Study board |
Study Board for MSc of Social Science
|
| Course
coordinator |
- Mogens Bjerre - Department of Marketing
(Marketing)
|
| Main academic
disciplines |
- Globalization and international business
- Service management
- Strategy
|
|
Last updated on
15-08-2016
|
| Learning objectives |
To achieve the grade 12, students should meet the
following learning objectives with no or only minor mistakes or
errors:
- To apply the principles of strategy to concrete cases
- Analyse the impact of internationalization of the management
team
- Apply game theory as an approach to strategy
- Assess strategy implementation processes and discus its
challenges
|
| Examination |
|
Strategic
Management in Service Firms:
|
| Exam
ECTS |
7,5 |
| Examination form |
Oral Exam |
| Individual or group exam |
Individual exam |
| Duration |
20 min. per student, including examiners'
discussion of grade, and informing plus explaining the
grade |
| Preparation time |
With the listed preparation time: 20
Minutes |
| Grading scale |
7-step scale |
| Examiner(s) |
Internal examiner and second internal
examiner |
| Exam period |
Autumn |
| Aids allowed to bring
to the exam |
Limited aids, see the list below:
Books and compendia brought by the examinee
Notes in paper format brought by the examinee |
| Make-up exam/re-exam |
Same examination form as the ordinary
exam
|
|
| Course content and structure |
|
This course is placed in the first quarter to ensure the broad
view of the firm and strategy models, including the importance of
management when working with strategy and introducing basic
strategy model and how to implement. Key objectives are:
-
Benefitting from game theory as a framework for analyzing the
strategic game board
-
The strategy game board
-
Strategic analysis, management, execution and
implementation
-
Leadership impact on strategy execution
-
How is leadership special in service firms? – creating meaning,
commitment & empowerment
-
Strategy as a game
-
Strategy in a sharing economy context
-
Scenario planning
|
| Teaching methods |
| Lectures + small group discussions/exercises +
case studies |
| Student workload |
| Course activities (including preparation) |
170 hours |
| Exam (including exam preparation) |
36 hours |
|
Last updated on
15-08-2016
Permalink