2016/2017
KAN-CSSMO1604U Organising Business Models in Service
Firms
| English Title |
| Organising Business Models in Service
Firms |
|
|
| Language |
English |
| Course ECTS |
7.5 ECTS |
| Type |
Mandatory |
| Level |
Full Degree Master |
| Duration |
One Quarter |
| Start time of the course |
Second Quarter, Autumn |
| Timetable |
Course schedule will be posted at
calendar.cbs.dk |
| Study board |
Study Board for MSc of Social Science
|
| Course
coordinator |
- Mogens Bjerre - Department of Marketing
(Marketing)
|
| Main academic
disciplines |
- CSR and sustainability
- Organization
- Service management
|
|
Last updated on
15-08-2016
|
| Learning objectives |
To achieve the grade 12, students should meet the
following learning objectives with no or only minor mistakes or
errors:
- To explain the concept of mutual value creation
- To distinguish between different business models, and apply the
framework to concrete case(s) – including how to benefit from
internationalisation
- To discuss how organisational structure can support service
delivery, and benefitting from the concepts of CSR &
sustainability, and the triple bottom line
|
| Examination |
|
Organising
Business Models in Service Firms:
|
| Exam
ECTS |
7,5 |
| Examination form |
Oral exam based on written product
In order to participate in the oral exam, the written product
must be handed in before the oral exam; by the set deadline. The
grade is based on an overall assessment of the written product and
the individual oral performance. |
| Individual or group exam |
Oral group exam based on written group
product |
| Number of people in the group |
2-5 |
| Size of written product |
Max. 5 pages |
| Assignment type |
Synopsis |
| Duration |
Written product to be submitted on specified date and
time.
15 min. per student, including examiners' discussion of grade,
and informing plus explaining the grade |
| Preparation time |
No preparation |
| Grading scale |
7-step scale |
| Examiner(s) |
Internal examiner and external examiner |
| Exam period |
Winter |
| Make-up exam/re-exam |
Same examination form as the ordinary exam
|
Description of the exam
procedure
Duration oral exam:
2 persons group: 30 min
3 persons group: 45 min
4-5 persons group: 60
min
|
|
| Course content and structure |
|
Designing the service organisation and its structure and
processes relies on the strategy and management of the
organisation. The business model canvas provides a framework for
analysis and how to set the business up. Service Profit Chain
perspectives on organisational structure and processes are
utilised.
Introducing the Ownership Quotient principles. Key objectives
are:
-
Business model(s)
-
Organisational structure to support service delivery
-
Empowerment and employee ownership
-
Service delivery processes -analysing and designing
-
Training and recruitment, utilising multi-cultural
settings
-
Matching customers and processes
-
CSR & sustainability, and the triple bottom line
-
How can recruitment and training impact service delivery –
outcome and processes.
|
| Teaching methods |
| The course is taught through a combination of
lectures, seminars and case-studies. Thorough preparation and
in-class participation is expected. |
| Student workload |
| Course activities (including preparation) |
170 hours |
| Exam (including exam preparation) |
36 hours |
|
Last updated on
15-08-2016
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