• Identify and choose the relevant theories and models applicable to describe, order and analyze the problems identified during the analysis of a specific industry, the focal company, the strategic issues at stake and the implementation plan.
• Bridge and combine theories and frameworks from different disciplines to derive a comprehensive, coherent and well-articulated picture of the industry, company, choice of strategic issue and implementation plan.
• Use theories and frameworks to develop conclusions which are driven by data and insight and present in a convincing manner, ensuring that the conclusions from analysis are clearly communicated.
• Analyze all problems identified, and to argue why specific models have been applied.
• Present the overall conclusions in a coherent manner where individual parts build on each other
• Specifically for the term papers, theories refer to the curriculum of the relevant term, i.e. module 1 or module 2, whereas the final master thesis is suppose to draw upon the whole curriculum.
• Presentations of the findings should be done in a clear and convincing manner.

The analysis is supposed to bridge the perspectives in the courses, and will as such have the industry and stakeholders (particularly customers) as the focal object of analysis. It is the application of models, theories and frameworks on the participant’s own practice that is the major purpose – and linked to this analysis, the expected outcome is an identification of a number of potential strategic issues.