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2017/2018  BA-BEBUO1003U  Culture and Cultural Economy

English Title
Culture and Cultural Economy

Course information

Language English
Course ECTS 7.5 ECTS
Type Mandatory
Level Bachelor
Duration One Semester
Start time of the course Autumn
Timetable Course schedule will be posted at calendar.cbs.dk
Study board
Study Board for BSc in European Business
Course coordinator
  • Maribel Blasco - Department of Management, Society and Communication (MSC)
Main academic disciplines
  • Intercultural studies
  • Sociology
Last updated on 16-06-2017

Relevant links

Learning objectives
To achieve the grade 12, students should meet the following learning objectives with no or only minor mistakes or errors:
  • •Define a well-founded research question containing a ‘puzzle’ or problem concerning cultural economy in a European context
  • •Formulate and present a clear and coherent argument, following academic conventions, both in writing and orally
  • •Demonstrate awareness of the challenges and opportunities offered by group work, reflect critically on the learning process in your groupwork and on what you would do differently next time
  • •Present the major points in the different course readings, and analyse and compare them.
  • •Use the concepts and theories taught during the course to analyse and discuss empirical examples drawn from the European context
  • •Identify and compare the major theoretical perspectives on culture and cultural economy taught during the course, and discuss the assumptions that underpin them
  • •Distinguish between theory and empirical data
Culture and Cultural Economy:
Exam ECTS 7,5
Examination form Oral exam based on written product

In order to participate in the oral exam, the written product must be handed in before the oral exam; by the set deadline. The grade is based on an overall assessment of the written product and the individual oral performance.
Individual or group exam Oral group exam based on written group product
Number of people in the group 3-5
Size of written product Max. 10 pages
The group essay is max 2 pages per student.

A group of 3 students can max write 6 pages, a group of 4 students can max write 8 pages and a group of 5 students can max write 10 pages.

At the oral exam a group must spend max. 10 minutes on their presentation.

The exam duration is as follows. 5 minutes are allocated per student, plus 10 minutes for a group presentation, plus 5 minutes voting and changeover:

3 students: 10 min presentation + 15 minutes + 5 minutes voting = total 30 mins
4 students: 10 min presentation + 20 minutes + 5 minutes voting = total 35 mins
5 students: 10 min presentation + 25 minutes + 5 minutes voting = total 40 mins
Assignment type Written assignment
Written product to be submitted on specified date and time.
10 min. per student, including examiners' discussion of grade, and informing plus explaining the grade
Grading scale 7-step scale
Examiner(s) Internal examiner and external examiner
Exam period Winter
Make-up exam/re-exam
Same examination form as the ordinary exam
If a student participated in writing the group essay, but was sick at the time of the oral examination, the re-examination will be based on a resubmission of the original group essay.
If a student participated in writing the group essay, but did not pass the oral examination, the student can choose either to resubmit the original group essay or to write a new, individual essay within a specified time period.
Description of the exam procedure

Written examinanation assignment: The student groups have seven days in which to complete their written group essay.


Oral examination Students make a brief group presentation (10 minutes max) of their essay, which is followed by a discussion with the examiner/s. Students may consult notes while making their presentation.



Course content and structure

The overall aim of the course is to give students an introduction to the concept of culture and cultural economy - that is, the study of how culture affects business outcomes. The course introduces students to major ways in which culture can be conceptualized in relation to business and the economy in a European context, and to  key ways in which cultural dynamics play out in a globalising business world.


The aim is to train students to see economic processes and discourses as cultured, culture-producing and anchored in contexts that are both stable and changing. We will study two major ways of looking at culture, namely the essentialist versus the constructivist approach, and explore how these can be used to analyse cultural economy issues in a European context. Specific topics include value and values, nationalism in relation to business, identity and taste in relation to consumption, and representation as it manifests in branding and advertising in different cultural contexts. Empirical examples will be drawn from the European business context.

Teaching methods
Lectures, workshops and supervision. Some lectures might be taught in Danish.
Feedback during the teaching period
Students receive feedback in the form of i) 30 mins supervision in groups of 3-5 students, with the aim of providing feedback in dialogue on their work-in-progress practice assignments; ii) a workshop in which groups receive opponent feedback from a fellow student group and from the teacher on their (further developed) work-in-progress practice assignments.
Student workload
Preparation 124 hours
Participation 36 hours
Exam 50 hours
Expected literature
  1. Askehave et al. (2009) Culture in a business context. In Askehave, I. & Norlyk, B. (eds) Meanings & Messages: Intercultural Business Communication, Århus: Academica. 


  1. Bourdieu, P. (1984) The sense of distinction. In Distinction: A Social Critique of The Judgement Of Taste. London: Routledge. 


  1. Corrigan, P. (1998) Chapter 2: Theoretical approaches to consumption. In The SociologyOfConsumption. London: Sage 


  1. Linnet, J. T. (2011). Money Can't Buy Me Hygge: Danish Middle-Class Consumption, Egalitarianism, and the Sanctity of Inner Space. Social Analysis, 55(2), 21-44. 


  1. Schwartz, S. "A theory of cultural value orientations: Explication and applications." International Studies in Sociology and Social Anthropology 104 (2006): 33. 



Last updated on 16-06-2017