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2017/2018  BA-BEBUO1014U  Marketing

English Title

Course information

Language English
Course ECTS 7.5 ECTS
Type Mandatory
Level Bachelor
Duration One Semester
Start time of the course Spring
Timetable Course schedule will be posted at calendar.cbs.dk
Study board
Study Board for BSc in European Business
Course coordinator
  • Victor Lund - Department of Operations Management (OM)
Main academic disciplines
  • Communication
  • Marketing
Last updated on 26-09-2017

Relevant links

Learning objectives
To achieve the grade 12, students should meet the following learning objectives with no or only minor mistakes or errors:
  • use the theory introduced in the course and the relevant language to account for, analyse and discuss marketing communication
  • identify, discuss and analyse marketing communication
  • demonstrate knowledge of how the marketing communication works globally
  • demonstrate knowledge and understanding of relevant marketing theories and analytical models
  • demonstrate ability to choose an appropriate marketing strategy and argue for this choice
Marketing (Global Marketing):
Exam ECTS 7,5
Examination form Home assignment - written product
Individual or group exam Individual exam
Size of written product Max. 10 pages
Assignment type Case based assignment
Duration 48 hours to prepare
Grading scale 7-step scale
Examiner(s) One internal examiner
Exam period Summer
Make-up exam/re-exam
Same examination form as the ordinary exam
Course content and structure

The course places heavy emphasis on analysing global cultural and social patterns and their impact on marketing strategy. The basic course goals are therefore to provide a comprehensive analysis of the basic principles of marketing-related activities within firms, with specific consideration given to problems in international marketing. 

Teaching methods
The course draws on a combination of class lectures and exercises.
Feedback during the teaching period
The students will receive feedback on their oral and written presentations during class discussions. The course also relies on student to student feedback during the group discussions.
Student workload
Participation 36 hours
Preperation 126 hours
Exam 48 hours
Further Information

Note: This course will be offered for the first time in Spring 2019

Last updated on 26-09-2017