2017/2018
BA-BEBUO1014U Marketing
|
|
| Language |
English |
| Course ECTS |
7.5 ECTS |
| Type |
Mandatory |
| Level |
Bachelor |
| Duration |
One Semester |
| Start time of the course |
Spring |
| Timetable |
Course schedule will be posted at
calendar.cbs.dk |
| Study board |
Study Board for BSc in European Business
|
| Course
coordinator |
- Victor Lund - Department of Operations Management
(OM)
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| Main academic
disciplines |
|
|
|
Last updated on
26-09-2017
|
| Learning objectives |
To achieve the grade 12, students should meet the
following learning objectives with no or only minor mistakes or
errors:
- use the theory introduced in the course and the relevant
language to account for, analyse and discuss marketing
communication
- identify, discuss and analyse marketing communication
- demonstrate knowledge of how the marketing communication works
globally
- demonstrate knowledge and understanding of relevant marketing
theories and analytical models
- demonstrate ability to choose an appropriate marketing strategy
and argue for this choice
|
| Examination |
|
Marketing
(Global Marketing):
|
| Exam
ECTS |
7,5 |
| Examination form |
Home assignment - written product |
| Individual or group exam |
Individual exam |
| Size of written product |
Max. 10 pages |
| Assignment type |
Case based assignment |
| Duration |
48 hours to prepare |
| Grading scale |
7-step scale |
| Examiner(s) |
One internal examiner |
| Exam period |
Summer |
| Make-up exam/re-exam |
Same examination form as the ordinary
exam
|
|
| Course content and structure |
|
The course places heavy emphasis on analysing global cultural
and social patterns and their impact on marketing strategy. The
basic course goals are therefore to provide a comprehensive
analysis of the basic principles of marketing-related activities
within firms, with specific consideration given to problems in
international marketing.
|
| Teaching methods |
| The course draws on a combination of class
lectures and exercises. |
| Feedback during the teaching period |
| The students will receive feedback on their oral
and written presentations during class discussions. The course also
relies on student to student feedback during the group
discussions. |
| Student workload |
| Participation |
36 hours |
| Preperation |
126 hours |
| Exam |
48 hours |
|
| Further Information |
|
Note: This course will be offered for the first
time in Spring 2019
|
Last updated on
26-09-2017
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