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2017/2018  BA-BEOKO1004U  Intercultural communication

English Title
Intercultural communication

Course information

Language English
Course ECTS 7.5 ECTS
Type Mandatory
Level Bachelor
Duration One Semester
Start time of the course Autumn
Timetable Course schedule will be posted at calendar.cbs.dk
Study board
Study Board for BA in English and Organisational Communication
Course coordinator
  • Minna Paunova - Department of Management, Society and Communication (MSC)
Main academic disciplines
  • Intercultural studies
  • Communication
  • Language
Last updated on 23-06-2017

Relevant links

Learning objectives
To achieve the grade 12, students should meet the following learning objectives with no or only minor mistakes or errors:
  • Identify the implications of the ongoing globalization process for intercultural communication.
  • Demonstrate knowledge of basic definitions and dimensions of culture.
  • Analyze cultural influences on communication and interpersonal behavior.
  • Demonstrate intercultural competence by evaluating intercultural situations and suggesting linguistic and communicative strategies for the parties involved.
  • Use key theories, models, and the meta-language introduced in the course (i.e., syllabus) to present critical and coherent discussion, analysis, and evaluation.
  • Formulate theoretical and analytical points clearly and correctly, while observing academic conventions with respect to references, style, argumentation, etc.
Intercultural communication:
Exam ECTS 7,5
Examination form Home assignment - written product
Individual or group exam Individual exam
Size of written product Max. 10 pages
Assignment type Written assignment
Duration Written product to be submitted on specified date and time.
Grading scale 7-step scale
Examiner(s) One internal examiner
Exam period Winter
Make-up exam/re-exam
Same examination form as the ordinary exam
The examination form is the same as the ordinary exam, but based on a new assignment.
Description of the exam procedure

Hand-out on a specific date and time.

Students should have a period of 2 weeks with no other exams or other activities before hand-in.

Course content and structure

The overall objective of the course is to give the student knowledge and understanding of how communication is related to culture and what this implies for intercultural communication and management in an increasingly globalized world. The other objective is that the student becomes able to apply his or her intercultural understanding in communicating.

The objectives are achieved through the study of relevant literature, examples of practice, and cases.


The course is structured around 6 topics/modules, where each module contains a lecture class and a case-based seminar class. 

1. Globalization & intercultural communication

2. Value orientations

3. Intercultural verbal communication

4. Intercultural nonverbal communication

5. Intercultural relationship management

6. Responsible global management


The course is relevant for the development of several core competencies of the BA EOK graduate. Specifically, the course prepares students to tackle communication and dissemination tasks in an international, intercultural context. Students develop an understanding of potential cultural differences in communication situations, and how to adapt communication strategies to fit these differences. More broadly, the course also equips students with some basic tools to advise organizational management and employees on intercultural issues (e.g. in relation to intercultural negotiations and conflict management). 

Teaching methods
The teaching is a mix of lectures, seminars, and written home assignments (+ feedback and supervision). Seminars are based on experiential exercises and case-based learning.
Feedback during the teaching period
Feedback is an important component of learning in this course. To prepare for the exam, students have the opportunity to deliver practice assignments. Feedback on the assignments will be given in class (highlighting common strengths and weaknesses) as well as individually during feedback and supervision meetings with instructors.
Student workload
Teaching 28 hours
Independent studies and preparation 104 hours
Exam 74 hours
Expected literature


Ting-Toomey, S., & Chung, L. C. (2011). Understanding intercultural communication (2 ed.) New York: Oxford University Press. http:/​/​global.oup.com/​us/​companion.websites/​9780199739790/​book/​



Students will be asked to download some articles/e-book chapters through CBS Library. The following list is a sample, and subject to change. The final list of readings will be posted on LEARN. 

  • Bird, A., & Stevens, M. J. (2003). Toward an emergent global culture and the effects of globalization on obsolescing national cultures. Journal of International Management9(4), 395-407.
  • Donaldson, T. (1996). Values in tension: Ethics away from home. Harvard Business Review, 74(5), 48-62.
  • Ghemawat, P. (2001). Distance still matters. Harvard Business Review79(8), 137-147.
  • Gladwell, M. (2008). Outliers: The story of success (pp. 177-233).  New York, NY: Little Brown and Company. 
  • Hall, E. T. (1998). The power of hidden differences. In M. J. Bennett (Ed.), Basic concepts of intercultural communication: Selected readings (pp. 53-67). Boston, MA: Intercultural Press
  • Hooker, J. (2009). Corruption from a cross-cultural perspective. Cross-Cultural Management: An International Journal16(3), 251-267.
  • Johnstone, B. (1989). Linguistic strategies and cultural styles for persuasive discourse”. In  S. Ting-Toomey & F. Korzenny (Eds.), .Language, communication, and culture: Current directions (pp. 139-156). Beverly Hills, CA: Sage.
  • Just, S. (2004). Communicative prerequisites for diversity—protection of difference or promotion of commonality. Intercultural Communication, 7.
  • Trompenaars, F., & Woolliams, P. (2004). Business across cultures. John Wiley & Sons. 



Students are required to purchase course cases from http:/​/​www.thecasecentre.org/​. Registration and access through the CoursePack is required for a discounted student price. Other case/exercise materials will be uploaded on LEARN. 

Last updated on 23-06-2017