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2017/2018  BA-BEOKO1022U  Managerial economics I

English Title
Managerial economics I

Course information

Language English
Course ECTS 7.5 ECTS
Type Mandatory
Level Bachelor
Duration One Semester
Start time of the course Spring
Timetable Course schedule will be posted at calendar.cbs.dk
Study board
Study Board for BA in English and Organisational Communication
Course coordinator
  • Eric Bentzen - Department of Operations Management (OM)
  • Victor Lund - Department of Operations Management (OM)
Main academic disciplines
  • Accounting
  • Strategy
  • Economics
Last updated on 23-06-2017

Relevant links

Learning objectives
To achieve the grade 12, students should meet the following learning objectives with no or only minor mistakes or errors: The student must be able to:
  • analyze and evaluate environmental factors that are relevant to attractiveness of industries and how these factors may affect market structures.
  • analyze and evaluate market structures and identify preferences and market concentration and how they affect market structures.
  • comment on and assess cost ratio on short as well as long term basis.
  • analyze and evaluate current demand and the relation to price elasticity, including sensitivity in relation to other products and services.
  • analyze and explain the fundamental pricing and optimization of companies' on both short and long term bases.
  • analyze and explain complex pricing and optimization where a product or service is sold in more than one market.
  • analyze and explain complex optimization situations where firms face a number of complex constraints.
Managerial economics I:
Exam ECTS 7,5
Examination form Home assignment - written product
Individual or group exam Individual exam
Size of written product Max. 10 pages
Assignment type Written assignment
Duration 48 hours to prepare
Grading scale 7-step scale
Examiner(s) One internal examiner
Exam period Summer
Make-up exam/re-exam
Same examination form as the ordinary exam
Description of the exam procedure

The assignment is a case text with predefined questions. Answers must be grounded in the case text and apply the associated theory.

Examination language: English

Course content and structure
  • On completing this course, students know and can apply the fundamentals of business economic theory and method, with the objective to analyze and classify rational decision-making in specific situations, taking into account the limitations and the organization's short-term and long-term objectives regardless of the type of business and industry.
  • The course aims at providing students with understanding of the prerequisites for qualified decision making in a company's various functional areas including sales, marketing, production and costs.
Teaching methods
• Lectures
• Workshops where theory is presented and aplied to be use on case studies and assignments.
• Classroom exercises in which theory is applied in the performance of various tasks.

Teaching language: English
Feedback during the teaching period
Active participation during lectures and exercises
Student workload
Teaching 54 hours
Preparation (including preparation for exercises) 83 hours
Home assignments 25 hours
Examination incl. preparation for exam 45 hours
Expected literature

Keat, Paul et al: Managerial Economics, Economic Tools for Today's Decision Makers, 7th / global Edition, Pearson, 2014. ISBN: 978-1-78399-208-9
Henry, Anthony: Understanding Strategic Management, 2nd Edition Oxford University Press, 2011 ISBN: 978-0-19-958161-0

Last updated on 23-06-2017