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2017/2018  BA-BEOKO1031U  Corporate communication

English Title
Corporate communication

Course information

Language English
Course ECTS 7.5 ECTS
Type Mandatory
Level Bachelor
Duration One Semester
Start time of the course Spring
Timetable Course schedule will be posted at calendar.cbs.dk
Study board
Study Board for BA in English and Organisational Communication
Course coordinator
  • Simon Krogh - Department of Management, Society and Communication (MSC)
Main academic disciplines
  • Communication
Last updated on 17-04-2018

Relevant links

Learning objectives
To achieve the grade 12, students should meet the following learning objectives with no or only minor mistakes or errors: The student should be able to:
  • Demonstrate knowledge about central theories, models and methods introduced during the course
  • Explain – both theoretically and empirically – the relationship between the different communication functions
  • In an adequate manner analyze empirical aspects relevant to the external communication of organizations, including how it is linked to the internal communication
  • Discuss and evaluate the appropriateness of theories, models and methods in relation to empirical problems, including the connection between practice, theory and methodology
  • In the written assignment the student should be able to:
  • Demonstrate proficiency in scientific methods and communication, including:
  • - Proper use of academic language
  • - Correct use of references
  • - Secure coherence in the presentation
Corporate communication:
Exam ECTS 7,5
Examination form Oral exam based on written product

In order to participate in the oral exam, the written product must be handed in before the oral exam; by the set deadline. The grade is based on an overall assessment of the written product and the individual oral performance.
Individual or group exam Individual oral exam based on written group product
Number of people in the group 2-5
Size of written product Max. 20 pages
Length of case:
2-3 students: Max 15 pages
4-5 students: Max 20 pages
Assignment type Case based assignment
Written product to be submitted on specified date and time.
20 min. per student, including examiners' discussion of grade, and informing plus explaining the grade
Grading scale 7-step scale
Examiner(s) Internal examiner and external examiner
Exam period Summer
Make-up exam/re-exam Oral Exam
Duration: 20 min. per student, including examiners' discussion of grade, and informing plus explaining the grade
Preparation time: No preparation
Examiner(s): If it is an internal examination, there will be a second internal examiner at the re-exam.
Description of the exam procedure

Examination language: English

The students have 72 hours to complete the assignment

Course content and structure

The course introduces the student to corporate communication as an overall holistic approach to coordinate and integrate the internal and external communication of organisations. In continuation of the internal perspective on organisational communication in the course The Organisation and its communication this course will address the study of external communication with special focus on the integration and alignment of corporate identity, image and reputation. Furthermore, the course introduces the student to basic elements of issues and crisis management as well as media management.


The Corporate Communication course prepares the students for work as in-house or external communication specialists in large and small public and private organizations. By focusing on individual Corp.comm disciplines and on the interconnections between the disciplines, students are provided with tools to act both as communication practitioners towards external stakeholders and on a more strategic level of corporate communication.

Teaching methods
The course combines lectures, class room teaching, discussion, oral/written exercises and student presentations.
Feedback during the teaching period
Feedback is provided during discussions in exercise classes and in connection with midterm assignement
Student workload
Teaching 26 hours
Preparation 78 hours
Home Assignments 30 hours
Exam 70 hours
Expected literature

Cornelissen, J. (2017): Corporate Communication. A guide to theory and practice. 5th ed. London: Sage

Articles and additional literature submittet at CBSLearn and during lessons

Last updated on 17-04-2018