English   Danish

2017/2018  BA-BHAAV1366U  Strategic Management

English Title
Strategic Management

Course information

Language English
Course ECTS 7.5 ECTS
Type Elective
Level Bachelor
Duration One Quarter
Start time of the course First Quarter, Third Quarter
Timetable Course schedule will be posted at calendar.cbs.dk
Max. participants 120
Study board
Study Board for BSc in Economics and Business Administration
Course coordinator
  • Andreas Aarfing Kiær Thomsen - Department of Marketing (Marketing)
  • Mogens Bjerre - Department of Marketing (Marketing)
Main academic disciplines
  • Strategy
Last updated on 02-10-2017

Relevant links

Learning objectives
To achieve the grade 12, students should meet the following learning objectives with no or only minor mistakes or errors: The student shall master the main strategic models at both a theoretical and an applied level. The student shall be able to apply strategy to cases from real life and to functional areas of the business as well as to the stakeholders.

Furthermore, the students should through the course have gained knowledge about:
• How to build resource strengths and organizational capabilities
• Striving for Operating Excellence
• Corporate Culture and Leadership
• How to use strategic tools especially in relation to service production

After completion of the course students should be able to:
  • understand strategy and the managerial process of crafting and executing strategy
  • evaluate a company’s external environment, resources and competitiveness
  • tailor strategies for competing in foreign markets
  • tailor strategies to fit specific industry and company situations
  • understand the role strategies to ethics, and social responsibility
Course prerequisites
Please note that the elective course is reserved for HA students who wish to write their bachelor project in this elective course.
Strategic Management:
Exam ECTS 7,5
Examination form Oral exam based on written product

In order to participate in the oral exam, the written product must be handed in before the oral exam; by the set deadline. The grade is based on an overall assessment of the written product and the individual oral performance.
Individual or group exam Individual oral exam based on written group product
Number of people in the group 2-3
Size of written product Max. 10 pages
Oral individual exam based on an individual or a group mini project. Group size: 1- 3 students.
Assignment type Project
Written product to be submitted on specified date and time.
20 min. per student, including examiners' discussion of grade, and informing plus explaining the grade
Preparation time No preparation
Grading scale 7-step scale
Examiner(s) Internal examiner and second internal examiner
Exam period Autumn and Spring
Aids Closed book
Make-up exam/re-exam
Same examination form as the ordinary exam
If a student participated in writing the group mini project, but was sick at the time of the oral examination, the re-examination will be based on a resubmission of the original group mini project.

If a student participated in writing the group mini project, but did not pass the oral examination, the student can choose either to resubmit the original group mini project or to write a new, individual mini project within a specified time period.

Questions from the syllabus should be expected.
Description of the exam procedure

Topics must be agreed with your lecture. The oral exam takes its offset in the mini-project. Further, students can be asked questions from the syllabus – i.e. the studied models/themes as well as cases and articles from the course.

Course content and structure

The course builds on the knowledge the student has gained during the first 2 years of the HA study thus further developing the student’s knowledge of strategic management.

The course welcomes international students who have completed the first 2 years of their bachelor study.

Teaching methods
Teaching is based on lectures, case analyses and discussions. Active participation by the students is a must. Each teaching session includes lectures and workshops with presentations and discussions.
Students are expected to participate actively and to prepare minor group presentations
Feedback during the teaching period
Oral Feedback will be given during every lecture, on case presentations and students input during lectures.

Furthermore instant feedback will be given via fun Kahoot quizzes, during some lectures.

At the final exam oral feedback will be given of the written report and the oral exam, in connection to reciving the final grade of the course.
Student workload
Preperation 120 hours
Teaching 36 hours
Exam 50 hours
Expected literature

A.A. Thompson & A.J. Strickland (2009): “Crafting and Executing Strategy: The Quest for Competitive Advantage: Concepts and CASES”, McGraw Hill, 17th edition.

Last updated on 02-10-2017