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2017/2018 BA-BHAEO2001U Intellectual Property Rights and Strategy
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| Intellectual Property Rights and Strategy |
Course information |
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| Language | English |
| Course ECTS | 7.5 ECTS |
| Type | Mandatory |
| Level | Bachelor |
| Duration | One Semester |
| Start time of the course | Spring |
| Timetable | Course schedule will be posted at calendar.cbs.dk |
| Study board |
Study Board for BSc in Economics and Business
Administration
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| Course coordinator | |
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| Faculty:
Jerome Davis (CBS:INO) Mette Vestergaard Huss, Partner, Sirius Advokater (CBS: JUR) Karin Hoisl, Max Planck Institut, Munich (CBS: INO) |
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| Last updated on 06-07-2017 | |
Relevant links |
| Learning objectives | ||||||||||||||||||||||
To achieve the grade 12, students should meet the
following learning objectives with no or only minor mistakes or
errors: After completing this course, students should demonstrate
that they can:
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| Course prerequisites | ||||||||||||||||||||||
| CBS har besluttet at lukke HA profilen i
entreprenørskab, hvilket betyder, at der ikke vil blive optaget
flere studerende på HA profilen i entreprenørskab pr. 1/1-2017.
Der afholdes ikke undervisning i dette fag i Foråret 2018. |
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The course will be taught in English
To profit from investments in innovation, entrepreneurs must not
only have a promising invention, and define a suitable market, they
must also develop a strategy to protect their intellectual assets.
From the inception of the idea through final commercialization, the
entrepreneur acts within a social environment, developing the
invention, organizing its implementation, and competing on the
market. At each stage, entrepreneurs are confronted with the
dilemma: how much information to divulge, in what ways, and to whom
– to fulfill their objectives: whether exploring the potential of
the idea with friends and colleagues, seeking financial support
from banks/angels/venture capitalists, hiring suitably qualified
employees, engaging in collaboration, and so forth. In all these
cases, knowledge of the alternatives, constraints, and
opportunities embodied in the strategic exploitation of
intellectual property rights (IPRs) is essential to entrepreneurial
success. The nascent entrepreneur is also confronted with the
rapidly evolving nature of international intellectual property
rights regimes. The challenges of digital technology for
copyrighted goods, the consequences of the expanding realms of
patentable technologies, the need to craft a strong brand, the
challenges of protecting new designs, or licensing or franchising
the rights – complicate IPR strategic decision-making. This course
aims to elucidate the deeper nature of these choices by introducing
students to the vexing dilemmas they will face – such as, for
example: under what circumstances might it enhance profitability to
refrain from enforcing IPRs? to use secrecy? to focus efforts on
coming first to the market? – and to provide students with IPR
tools they can use in their quest for entrepreneurial success.
Content The IPR challenges facing the entrepreneurial start-up are the
focus of this course. Students will form groups focusing on
specific entrepreneurial projects, and use these as part of
the learning process. The course follows IPR dilemmas and choices
through the following three stages.
•Creativity and Entrepreneurial Opportunity:
How can entrepreneurs know best to move forward with their creative
flashes while minimizing the chances that their ideas are copied?
How can entrepreneurs decide how best to reveal information about
their inventions to potential business partners? What IPR
instruments which can be used to these ends? For would-be
entrepreneurs currently employed in a company: What IPR issues
arise as part of their considerations to leave the firm and create
a new venture?
•From Drawing Board to Development: How do IPR issues affect entrepreneur contracting for capital with angel investors or with venture capitalists? Given that entrepreneurs in the beginning may lack manufacturing know-how, how can they best cooperate with other firms and maintain/enhance their proprietary rights? Given the rise of digital technologies, when might open access be a preferred option? •
Progression This course builds on the courses of the previous three semesters, in particular “Innovation Economics and Management,” and “Law.” |
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| Teaching methods | ||||||||||||||||||||||
| Teaching will consist of a combination of lectures, class discussions, cases and simulations building on perspectives from the readings along with practical examples from business. In class, students will discuss promising entrepreneurial projects and address the intellectual property issues that arise in each stage of the entrepreneurial enterprise. Cases and negotiation simulations will enable student identification of the various real-life options, including the changing role of IPRs, and how these might be resolved. | ||||||||||||||||||||||
| Feedback during the teaching period | ||||||||||||||||||||||
| During the course, the lecturers have reserved time for formal questions and answering sessions. There are also two session which purely involve cases that needs to be solved by student sin collaboration with the lecturer. these sessions are thought of as means to offer more applied contents and an open session where students can forward specific contents that they think needs further elaboration as well as test their gained insights against the knowledge of the lecturers. The course responsible also have office hours and an open communication policy in which students can contact him continuously with questions and reflections. Students have been made aware of this. | ||||||||||||||||||||||
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