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2017/2018  BA-BIMKO1079U  Tværfaglig case 2: Responsible Management

English Title
Interdisciplinary Case 2: Responsible Management


Sprog Dansk
Kursets ECTS 7,5 ECTS
Type Obligatorisk
Niveau Bachelor
Varighed Et semester
Starttidspunkt Forår
Tidspunkt Skemaet bliver offentliggjort på calendar.cbs.dk
Studienævnet for BA i Interkulturel Markedskommunikation
  • Erin Leitheiser - Department of Management, Society and Communication (MSC)
Primære fagområder
  • CSR og bæredygtighed/CSR and sustainability
  • Kommunikation/Communication
  • Markedsføring/Marketing
Sidst opdateret den 31-01-2018

Relevante links

For at opnå karakteren 12 skal den studerende, med ingen eller få uvæsentlige mangler eller fejl, opfylde følgende læringsmål:
  • Demonstrate understanding of the relationship between a case or other real-world problem and responsible management.
  • Make a stringent analysis of the given question or case using the relevant theories, concepts and models from the course.
  • Demonstrate knowledge of the topics and literature from the course as well as their practical or real-world implications
  • In class: Actively engage in class activities, discussions and weekly exercise assignments
  • For the written exam product: present a logically organized paper with stringent analysis and coherent, substantive argument. Meet standard academic requirements regarding citation of sources, reference lists, etc
  • At the oral exam: Make a convincing presentation and reflection of written product. Engage in discussion of theories, concepts and models addressed in the course and their relationship to each other.
Interdisciplinary Case 2: Responsible Management:
Prøvens ECTS 7,5
Prøveform Mundtlig prøve på baggrund af skriftligt produkt

Det er en forudsætning for at deltage i den mundtlige prøve, at det skriftlige produkt er afleveret inden afholdelse af prøven; inden for fastsat frist. Karakteren gives på baggrund af en helhedsbedømmelse af det skriftlige produkt og den individuelle mundtlige præstation.
Individuel eller gruppeprøve Individuel prøve
Omfang af skriftligt produkt Max. 5 sider
The examination is based on a written assignment of approximately 5 pages, based on provided exam questions.
Opgavetype Opgavebesvarelse
Skriftligt produkt afleveres på en fastsat dato og tidspunkt.
20 min. pr. studerende, inkl. votering, karaktergivning og begrundelse
Bedømmelsesform 7-trins-skala
Bedømmer(e) Eksaminator og ekstern censor
Eksamensperiode Forår
Samme prøveform som ved ordinær prøve
Re-examination: If a student has participated in answering the assignment, but has been sick at the time of the oral examination, the re-examination will be based on a re-submission of the original assignment.

If the student has not handed in a written assignment or has not passed the oral exam, the retake exam will be a 15 page analysis based on the theories, concepts and models from the course.

The students will have 7 days to answer the assignment.
Beskrivelse af eksamensforløbet

The oral defence is based upon the written assignment, which tasks students with responding to one or more provided exam questions.  The written assignment should focus on the key theories and concepts used in the course.  


In the oral exam students will be allowed up to 2 minutes to give a brief presentation before answering a series of questions from the examiners.  Questions may pertain specifically to the written assignment, and/or other key concepts, theories or literature from the course. The only thing the students may bring in the exam room is a copy of their written assignment

Kursets indhold, forløb og pædagogik

Companies increasingly need to communicate their efforts to be responsible and sustainable, both directly through communication products like CSR reports and press releases, but also indirectly through marketing choices and partnership engagements.  First, this course provides an introduction to key concepts and theories related to corporate social responsibility, sustainability, and business ethics, particularly as they relate to marketing and communications.  Second, it examines real-world cases based upon the relevant concepts and models.  Lastly, students will create and critique their own communications products based upon both theory and case learning.  Overall, the course aims to provide both an overview of the key concepts and issues related to responsible management, as well as practical insight and hands-on practice on the topic. 


Topics covered on the course include:

  • Ethics, corporate social responsibility (CSR), and sustainability
  • CSR communications and reporting 
  • Stakeholder engagement
  • Partnerships, multi-stakeholder initiatives and other forms of private governance  
  • Comparative CSR, globalization and the marketplace
  • Consumer behavior
  • Marketing ethics
  • Consumers and marketing ethics


The structure of the course is divided into lectures and exercises, and tasks students with working in groups.  Lectures will emphasize key concepts by focusing on the major theories and frameworks for each given topic.  Each exercise will begin with a different, real-world case example and discussion, designed to highlight and operationalize the key issue(s) within the weekly topic.  Students will then work within a group over the duration of the course to create, revise and critique internal- and external-facing communications products based upon a case that builds throughout the exercises. 


A unique feature of this course is the progression of a single case that builds week-by-week in response to weekly updates or “twists” that relate to responsible management.  This ongoing case approach is designed to foster students’ ability to grapple with vague or unclear mandates, sometimes contradictory requests, and staying true to brand image throughout a variety of circumstances and scenarios. 

Face-to-face teaching
Feedback i undervisningen
Feedback is provided to students 1) via comments on weekly assignments, and 2) as part of exercise classes through discussion and comments on oral presentations and other work products.
Course activities (including preparation) 155 timer
Exam (including exam preparation) 52 timer
Foreløbig litteratur

This is a preliminary reading list.  The final list will be made available on LEARN prior to the start of the course.   


Course Textbook:

Rasche, A., Morsing, M., & Moon, J. (eds.) (2017). Corporate Social Responsibility: Strategy, Communication and Governance. London: Cambridge University Press. 


Example Additional Readings:

  • Porter, M. E., & Kramer, M. R. (2011). Creating Shared Value. Harvard Business Review, (February), 63–77. http:/​/​doi.org/​10.1108/​09600039410055963
  • Moon, J. (2014). Corporate Social Responsibility: A Very Short Introduction. Oxford University Press., chapter 1
  • Crane, A., Palazzo, G., Spence, L., & Matten, D. (2014). Contesting the Value of “Creating Shared Value,” 56(2), 130–153. http:/​/​doi.org/​10.1007/​978-3-319-01463-0
  • Pedersen, E. R. G., Neergaard, P., Pedersen, J. T., & Gwozdz, W. (2013). Conformance and deviance: Company responses to institutional pressures for corporate social responsibility reporting. Business Strategy and the Environment22(6), 357–373. http:/​/​doi.org/​10.1002/​bse.1743
  • Matten, D., & Moon, J. (2008). “Implicit” and “Explicit” CSR: a Conceptual Framework for a Comparative Understanding of Corporate Social Responsibility. Academy of Management Review33(2), 404–424. http:/​/​doi.org/​10.5465/​AMR.2008.31193458
  • Strand, R., & Freeman, R. E. (2013). Scandinavian Cooperative Advantage: The Theory and Practice of Stakeholder Engagement in Scandinavia. Journal of Business Ethics, 1–21. http:/​/​doi.org/​10.1007/​s10551-013-1792-1
  • Carrington, M. J., Neville, B. A., & Whitwell, G. J. (2010). Why ethical consumers don’t walk their talk: Towards a framework for understanding the gap between the ethical purchase intentions and actual buying behaviour of ethically minded consumers. Journal of Business Ethics97(1), 139–158. http:/​/​doi.org/​10.1007/​s10551-010-0501-6
Sidst opdateret den 31-01-2018