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2017/2018  BA-BIMKO1605U  Professionel mundtlig kommunikation

English Title
Professional Oral Communication

Kursusinformation
Sprog Dansk
Kursets ECTS 7,5 ECTS
Type Obligatorisk
Niveau Bachelor
Varighed Et semester
Starttidspunkt Efterår
Tidspunkt Skemaet bliver offentliggjort på calendar.cbs.dk
Studienævn
Studienævnet for BA i Interkulturel Markedskommunikation
Kursusansvarlig
  • Karen Hoby Skanning - Department of Management, Society and Communication (MSC)
Primære fagområder
  • Sprog/Language
Sidst opdateret den 27-06-2017

Relevante links
Læringsmål
For at opnå karakteren 12 skal den studerende, med ingen eller få uvæsentlige mangler eller fejl, opfylde følgende læringsmål:
  • Express him/herself in a clear and coherent manner while observing standard conventions for correct and idiomatic English
  • Account for and demonstrate relevant aspects concerning language functions in the communication situation
  • Describe and analyse the communication situation using relevant rhetorical terminology
  • Make a professional oral presentation on an analysis of the marketing situation in a company while also taking the rhetorical situation into consideration. using relevant aural and visual tools and in a language suitable for the rhetorical situation
  • Interact with a conversation partner in a meaningful dialogue about general context related business matters while observing use of relevant argumentation and pragmatic strategies
  • Account for how different cultural contexts may influence use of language strategies in communication situations
  • Demonstrate the ability to engage in a discussion of strategic options for a given company based on the results of the marketing analysis.
Prøve/delprøver
Professionel mundtlig kommunikation:
Prøvens ECTS 7,5
Prøveform Mundtlig prøve på baggrund af skriftligt produkt

Det er en forudsætning for at deltage i den mundtlige prøve, at det skriftlige produkt er afleveret inden afholdelse af prøven; inden for fastsat frist. Karakteren gives på baggrund af en helhedsbedømmelse af det skriftlige produkt og den individuelle mundtlige præstation.
Individuel eller gruppeprøve Individuel prøve
Omfang af skriftligt produkt Max. 1 side
Opgavetype Synopsis
Varighed
Skriftligt produkt afleveres på en fastsat dato og tidspunkt.
20 min. pr. studerende, inkl. votering, karaktergivning og begrundelse
Forberedelse Uden forberedelse
Bedømmelsesform 7-trins-skala
Bedømmer(e) Eksaminator og bi-eksaminator
Eksamensperiode Vinter
Syge-/omprøve
Samme prøveform som ved ordinær prøve
In case the student has handed in the synopsis, but is taken ill at the oral exam, the retake will be a 20 minutes oral exam based on a re-submission of the synopsis from the ordinary exam.

In case the student has not handed in the synopsis or has failed the ordinary exam, he/she must hand in a new synopsis prior to the re-take.
Beskrivelse af eksamensforløbet

Oral exam based on an individually prepared synopsis including a description of the communication situation. The student gives a 4-5 minute presentation beginning with a situation analysis and including relevant strategic considerations based on course theory and practice. The topic of the synopsis and presentation must appear relevant in a professional business context. 
Language: The synopsis must be written in English and the exam will be conducted in English only.  
Kursets indhold, forløb og pædagogik

The course is taught in English only. The course is examined in English
During the course students should focus on developing their oral communication skills in English towards meeting professional standards for correctness, clarity and relevance in a given communication situation. 

 

The course content will consist of relevant theory related to: pragmatics, e.g. speech acts, politeness strategies, conversation analysis, discourse and culture + vocal image, delivery strategies and English as a lingua franca.

Structure, argumentation, situational analysis and use of visual aids are other content areas that will be included.

 

Practical presentation exercises will focus on vocabulary training of correctness and language appropriacy in communication situations.

 

It will be possible to hand in two written assignments during the course.


 
Undervisningsformer
The course consists of a variety of teaching and learning methods in order to strengthen the students' competences in professional, precise and correct oral communication in English.
The course consists of joint lectures, classroom sessions and workshops including practical exercises in oral presentations, debates and meetings. Each student will give at least one individual oral presentation during the course. This presentation must be based on the marketing analysis conducted in Marketing Audit.
Furthermore, the students will work with case studies and engage in different interaction activities in groups.
Feedback i undervisningen
Self-evaluation, peer feedback and feedback from the lecturer will be given in connection with all student presentations.

Written assignments will not be graded, but commented by the lecturer.

Individual feedback will be given after the exam.
Studenterarbejdstimer
Course activities (including preparation) 186 timer
Exam (including exam preparation) 24 timer
Foreløbig litteratur

Mondahl, Svendsen & Rasmussen: Professional Oral Communication in English, Samfundslitteratur 2010

Gabrielsen & Christiansen: The Power of Speech, Hans Reitzels Forlag 2010

Selected articles to be uploaded on Learn
Sidst opdateret den 27-06-2017