English   Danish

2017/2018  BA-BSSIO2001U  Service Development, 2nd year project: Service and Innovation

English Title
Service Development, 2nd year project: Service and Innovation

Course information

Language English
Course ECTS 7.5 ECTS
Type Mandatory
Level Bachelor
Duration One Quarter
Start time of the course Fourth Quarter
Timetable Course schedule will be posted at calendar.cbs.dk
Study board
Study Board for BSc in Service Management
Course coordinator
  • Adriana Budeanu - MPP
Main academic disciplines
  • Innovation
  • Service management
Last updated on 30-08-2017

Relevant links

Learning objectives
To achieve the grade 12, students should meet the following learning objectives with no or only minor mistakes or errors:
  • To explain and apply main concepts and processes related to service development
  • To identify and critically analyse factors that influence the success of service development
  • To select and apply concepts from the course to specific cases
  • To develop, motivate and present a project that explains the relevance of and the methodology for the development of a specific service
Service Development, 2nd year project: Service and Innovation:
Exam ECTS 7,5
Examination form Oral exam based on written product

In order to participate in the oral exam, the written product must be handed in before the oral exam; by the set deadline. The grade is based on an overall assessment of the written product and the individual oral performance.
Individual or group exam Individual oral exam based on written group product
Number of people in the group 3-4
Size of written product Max. 20 pages
Assignment type Project
Written product to be submitted on specified date and time.
20 min. per student, including examiners' discussion of grade, and informing plus explaining the grade
Grading scale 7-step scale
Examiner(s) Internal examiner and external examiner
Exam period Summer
Make-up exam/re-exam
Same examination form as the ordinary exam
If the student has participated in the written group project for the ordinary exam, but has been ill at the time of the oral exam, the re-examination is conducted on the basis of the group project that has already been handed in.
However, a copy of the project for the ordinary exam MUST be handed in for the re-exam within a specified time.

If the student has participated in the written group project for the ordinary exam, but not passed the oral exam, the re-exam is normally conducted on the basis of the project that has already been handed in. However, the student may choose to hand in a new, individual project within a specified time.

NB! The student must clearly state at the frontpage of the project, if the product has been REVISED, or if the student has chosen to hand in a NEW PROJECT.

If the student has not submitted the written group project for the ordinary exam, the student may participate in the oral re-examination, if the student hands in an individual project within a specified time.

The student cannot claim supervision hours in connection with the retake/ reexam.
Description of the exam procedure

The final exam is a group project which Is also ending 2nd year.

The project will be followed by an individual 20 minutes oral exam which takes its point of departure in the group project but also to relations to theory and models from the syllabus. The individual assessment is based on a combined evaluation of the written group project and the individual oral exam

Assessment. The student’s linguistic abilities may be included in the evaluation of the project. This evaluation is an overall evaluation of the academic content including the student’s ability to spell and write, taking into account that the academic content must be given preference. The individual assessment is based on a combined evaluation of the written group project and the individual oral exam.

Course content and structure

Societies, economic environments and culture change over time, creating dynamic conditions in which organizations and particularly businesses, need to work, survive and prosper. Therefore, besides an obvious element of creativity, developing services involves also a process of adaptation of services to the surrounding contexts. This course will unpack driving and constraining factors that influence the development of new (or transformation of old) services, by examining entrepreneurial and creative processes in service organization. Through a series of lectures and real-life cases, this course will provide students with the competences required to understand creative and adaptive processes in service organization. The course will lead to the 2nd year project, where students are expected to incorporate knowledge from previous courses such as marketing and management studies, into the new knowledge provided by this course.

Teaching methods
The teaching sessions will include lectures and class discussions. Students are expected to work in groups throughout the course.

In order to register for the 2nd year project, students must submit a ‘group form’ by a given date. Students who do not submit a group form on the given date, are not included in the 2nd year exam. Students that do not have a group by the given date, are randomly grouped by CBS administration. Please note that groups of 1 and 2 students are not accepted for this course.

Groups working on their 2nd year project can request, on their own initiative, supervision support. In order to enroll for supervision, groups must submit a problem formulation for their project, as part of the group form (see conditions for exam). Groups that submit poor or no problem formulation, or submit after the given date, cannot be guaranteed a supervisor.
Feedback during the teaching period
Office hours

Student workload
Lectures 32 hours
Study and preparation for class and exam 90 hours
2nd year project and examination 84 hours
Further Information

The Study Board each year publishes the 2nd Year Project Guidelines, which supplements the Program Regulations and serves as a teaching aid for the Project. The Manual provides detailed information about Project requirements and deadlines, as well as practical suggestions and advice regarding the Project experience and proper use of a Project Adviser. - The Project Guidelines will be available in the course forum at LEARN

Expected literature

Will be announced prior to the start of the course.

Last updated on 30-08-2017