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2017/2018  BA-BSTHO1001U  Service Management Foundations: Tourism and Hospitality

English Title
Service Management Foundations: Tourism and Hospitality

Course information

Language English
Course ECTS 7.5 ECTS
Type Mandatory
Level Bachelor
Duration One Semester
Start time of the course Autumn
Timetable Course schedule will be posted at calendar.cbs.dk
Study board
Study Board for BSc in Service Management
Course coordinator
  • Adriana Budeanu - MPP
Ana Maria Munar (INT)
H.C. Kongsted (INO)
Main academic disciplines
  • Experience economy
  • Service management
  • Statistics and quantitative methods
Last updated on 07-12-2017

Relevant links

Learning objectives
To achieve the grade 12, students should meet the following learning objectives with no or only minor mistakes or errors: In order to be awarded the highest grade (12) the student would have to fulfill the following course objectives:
  • Explain and apply the concepts and theories on services and service sectors presented through the course
  • Discuss and analyse the structure and development of specific service sectors presented in the course
  • Explain and discuss reports and documents about services using concepts and theories presented in the course, together with the knowledge on statistical data
  • Explain and apply statistical measurements, and select data sources
  • Demonstrate the ability to present statistical data in the form of tables and other graphical representations
Service Management Foundations : Tourism and hospitality:
Exam ECTS 7,5
Examination form Written sit-in exam on CBS' computers
Individual or group exam Individual exam
Assignment type Written assignment
Duration 4 hours
Grading scale 7-step scale
Examiner(s) One internal examiner
Exam period Winter
Aids Limited aids, see the list below:
The student is allowed to bring
  • USB key for uploading of notes, books and compendiums in a non-executable format (no applications, application fragments, IT tools etc.)
  • Non-programmable, financial calculators: HP10bll+ or Texas BA II Plus
  • Books (including translation dictionaries), compendiums and notes in paper format
The student will have access to
  • Access to the personal drive (S-drive) on CBS´ network
  • Advanced IT application package
At all written sit-in exams the student has access to the basic IT application package (Microsoft Office (minus Excel), digital pen and paper, 7-zip file manager, Adobe Acrobat, Texlive, VLC player, Windows Media Player). PLEASE NOTE: Students are not allowed to communicate with others during the exam : Read more about exam aids and IT application packages here
Make-up exam/re-exam
Same examination form as the ordinary exam
If the number of registered candidates for the make-up examination/re-take examination warrants that it may most appropriately be held as an oral examination, the programme office will inform the students that the make-up examination/re-take examination will be held as an oral examination instead.
Course content and structure

The course has two main elements. The largest part of the course presents key concepts and foundations of one of the following fields: (1) tourism and hospitality, (2) arts and culture, and (3) service innovation. Each field represents the study focus for one of the three specializations in the SEM program. The course provides a succinct yet comprehensive introduction to each specialization and field of study, by giving a general overview of service industries and their development. The course discusses the importance of services in the context of each field of study (see 1, 2, 3 above) and critically examines relevant research methods and data sources. 


The second element of the course consists of a brief introduction to to the fundamentals of descriptive statistics and data management. This part includes the management of statistical data and the design and analysis of tables and graphical representations.

Teaching methods
The course includes lectures, interactive exercises in class and one workshop on information technologies and descriptive statistics.
Feedback during the teaching period
For the tourism part: Office hours

For the statistics part: office hours and a follow-up on the workshop assignment
Student workload
Lectures 30 hours
Workshop 4 hours
Preparation for class and exam 166 hours
Examination 4 hours
Expected literature


Tourism: Inkson, C. & Minnaert, L. (2012). Tourism Management: An Introduction. London: Sage.

Statistics: Alan Agresti, A.& Franklin, C. (2014) Statistics: The Art and Science of learning from Data, Pearson Prentice Hall. (3rd ed) 


Please note, minor changes may occur. The teacher will upload the final reading list to LEARN two weeks before the course starts.

Last updated on 07-12-2017