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2017/2018  BA-BSTHO1012U  Contemporary Issues in Tourism Demand, 2nd year project: Tourism and Hospitality

English Title
Contemporary Issues in Tourism Demand, 2nd year project: Tourism and Hospitality

Course information

Language English
Course ECTS 7.5 ECTS
Type Mandatory
Level Bachelor
Duration One Quarter
Start time of the course Fourth Quarter
Timetable Course schedule will be posted at calendar.cbs.dk
Study board
Study Board for BSc in Service Management
Course coordinator
  • Ana Maria Munar - MPP
Main academic disciplines
  • Globalization and international business
  • Experience economy
Last updated on 28-06-2017

Relevant links

Learning objectives
To achieve the grade 12, students should meet the following learning objectives with no or only minor mistakes or errors: • Develop and present a scientific problem related to tourism demand
• Critically analyse and apply theories and concepts
• Select, explain and apply appropriate methodological frameworks
• Analyse and discuss theoretical implications, and present managerial recommendations of the problem examined in the project
• Write and present to audiences an academic research report
Contemporary Issues in Tourism Demand, 2nd Year Project:
Exam ECTS 7,5
Examination form Oral exam based on written product

In order to participate in the oral exam, the written product must be handed in before the oral exam; by the set deadline. The grade is based on an overall assessment of the written product and the individual oral performance.
Individual or group exam Individual oral exam based on written group product
Number of people in the group 2-4
Size of written product Max. 20 pages
The project size should be:
• 2 students: max.15 standard pages
• 3-4 students: max. 20 standard pages
Assignment type Project
Written product to be submitted on specified date and time.
20 min. per student, including examiners' discussion of grade, and informing plus explaining the grade
Grading scale 7-step scale
Examiner(s) Internal examiner and external examiner
Exam period Summer
Make-up exam/re-exam
Same examination form as the ordinary exam
If the student has participated in the written group project for the ordinary exam, but has been ill at the time of the oral exam, the re-examination is conducted on the basis of the group project that has already been handed in.
However, a copy of the project for the ordinary exam MUST be handed in for the re-exam within a specified time.

If the student has participated in the written group project for the ordinary exam, but not passed the oral exam, the re-exam is normally conducted on the basis of the project that has already been handed in. However, the student may choose to hand in a new, individual project within a specified time.

NB! The student must clearly state at the frontpage of the project, if the product has been REVISED, or if the student has chosen to hand in a NEW PROJECT.

If the student has not submitted the written group project for the ordinary exam, the student may participate in the oral re-examination, if the student hands in an individual project within a specified time.

The student cannot claim supervision hours in connection with the retake/ reexam.
Description of the exam procedure

The final exam is a group project which is also the final academic output of the 2nd  year.
The written project is followed by an individual 20 minutes oral exam, which takes its point of departure in the group project but also relates to the theories and models of this course syllabus.  The individual assessment is based on a combined evaluation of the written group project and the student's performance at the individual oral exam. This evaluation is an overall assesment of the student's academic performance. This means that the assesment can include the student’s ability to spell and write as well as the student's general linguistic habilities, but in the evaluation the mastering and demonstration of academic knowledge is given preference. 

Course content and structure

This course deals with the factors influencing the development of contemporary tourism demand from an interdisciplinary perspective. It introduces theories and empirical studies at the forefront of research in the field of tourism. Students gain insights on factors that impact on the ability, motivation and experience of travel in a fast changing world such as tourist embodiment, performances, commodification, authenticity, gender, sexuality and digital communication among others.  The course presents the latest  theoretical frameworks from the perspective of several social sciences to comprehend tourist behaviour and tourist consumption.  It examines the complex interrelationship between technological development and tourism demand. The aim of this course is also to explore various aspects of demand trends for emerging tourism products and destinations. Finally, the readings and teaching activities aim to provide theoretical and conceptual frameworks, and overall inspiration for the second year projects.

Teaching methods
The course includes lectures, student's presentations and interactive exercises in class.

Groups working on their 2nd year project can request, on their own initiative, supervision support. In order to enroll for supervision, groups must submit a problem formulation for their project, as part of the group form. Groups that submit poor or no problem formulation, or submit after the given date, cannot be guaranteed a supervisor.
Feedback during the teaching period
The feedback for the grade is provided at the end of each oral defense
Student workload
Lectures 30 hours
Study and preparation for class 90 hours
2nd year project and examination 86 hours
Further Information

The Study Board each year publishes the 2nd Year Project Guidelines, which supplements the Program Regulations and serves as a teaching aid for the Project. The Manual provides detailed information about Project requirements and deadlines, as well as practical suggestions and advice regarding the Project experience and proper use of a Project Adviser. - The Project Guidelines will be available in the course forum at LEARN

Expected literature

A compendium of research articles and book chapters.

Last updated on 28-06-2017