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2017/2018  BA-BSTHO1022U  Tourism Social Entrepreneurship and Sustainability

English Title
Tourism Social Entrepreneurship and Sustainability

Course information

Language English
Course ECTS 7.5 ECTS
Type Mandatory
Level Bachelor
Duration One Quarter
Start time of the course Third Quarter, Third Quarter
Timetable Course schedule will be posted at calendar.cbs.dk
Study board
Study Board for BSc in Service Management
Course coordinator
  • Florence Villeseche - Department of International Economics and Management (INT)
Main academic disciplines
  • CSR and sustainability
  • Entrepreneurship
  • Experience economy
Last updated on 06-12-2017

Relevant links

Learning objectives
To achieve the grade 12, students should meet the following learning objectives with no or only minor mistakes or errors:
  • Develop and present a well structured social enterprise idea relevant to social and sustainable tourism
  • Write and present a thorough and convincingly developed project that includes detailed attention to the 'what', 'why', and 'how' aspects
  • Apply tools and theories from the course to practical cases
  • Critically evaluate tools, theories and practical examples
  • Connect and compare tools and theories
  • Convincingly address feasibility and sustainability of their project
  • Critically assess their own project
Prerequisites for registering for the exam
Number of mandatory activities: 1
Requirements about active class participation (assessed approved/not approved)
2 group presentations in class (workshop sessions). The group has to get approval based on elements such as: fit of the overall social enterprise project with the course focus on tourism and sustainability; identification of key beneficiaries; project location. More details will be given in class on this process.
Tourism Social Entrepreneurship and Sustainability:
Exam ECTS 7,5
Examination form Home assignment - written product
Individual or group exam Group exam
Please note the rules in the Programme Regulations about identification of individual contributions.
Number of people in the group 2-3
Size of written product Max. 15 pages
Assignment type Written assignment
Duration Written product to be submitted on specified date and time.
Grading scale 7-step scale
Examiner(s) One internal examiner
Exam period Spring
Make-up exam/re-exam
Same examination form as the ordinary exam
Description of the exam procedure

The team project, that runs throughout the whole course, is handed in at a specified time and date, and constitutes a basis for the examination. 




Course content and structure

This course aims at providing students with the appropriate conceptual frameworks and knowledge to reflect critically on how tourism businesses can contribute to sustainable development through social entrepreneurship.


The UN Development Programme states that development is "The expansion of people’s freedoms to live long, healthy and creative lives; to advance goals they have reason to value; and to engage actively in shaping development equitably and sustainably on a shared planet. People are both the beneficiaries and the drivers of human development, as individuals and in groups". Social entrepreneurship, in turn, is "motivated primarily by social benefit to address social problems or needs that are unmet by government and the private sector in a way that is generally congruent with market forces” (Brooks 2009, p. 177). Such businesses usually start small and local, but also grow to have global relevance, as we can see with the example of microfinance. 


This course focuses more specifically on how the tourism entrepreneur can act as a driver of development and sustainability. The course combines theoretical knowledge and case studies that can be used as inspiration and provide tools to be applied in developing a social enterprise business plan.The course will also include invited speakers who are involved in social enterprises. 



Topics addressed in this course are:

  1. Entrepreneurship with a special focus on social entrepreneurship 
  2. Sustainability and tourism development
  3. Idea generation and social business plan developement
  4. Social innovation
  5. Assessment of social value
  6. Diversity Management and postcolonialism
  7. Institutions and institutional entrepreneurship


Teaching methods
The course includes lectures, case studies, workshops with student group presentations.
Feedback during the teaching period
The students received oral feedback from the teacher as well as from their peers during the workshops. The students can receive additional feedback on their work in progress during the teachers’ office hours.
Student workload
Lectures 36 hours
Preparation and Exam 170 hours
Further Information

The students may form their own group

Expected literature

Mandatory course book

Sheldon, P.J., & Daniele, R. (Eds.), 2017. Social Entrepreneurship and Tourism: Philosophy and Practice. Springer International Publishing.

(available online through CBS)



Recommended books (some chapters as mandatory readings)

Ateljevic, J. & Page, S. (Eds.) (2009). Tourism and Entrepreneurship, Butterworth-Heinemann.

(available online through CBS)


Ridley-Duff, R. & Bull, M. (Eds.) (2015). Understanding Social Enterprise, 2nd edition, Sage.


In addition, mandatory readings will include journal articles and case studies. 


Last updated on 06-12-2017