English   Danish

2017/2018  KAN-CICOO1008U  Communication Management

English Title
Communication Management

Course information

Language English
Course ECTS 7.5 ECTS
Type Mandatory
Level Full Degree Master
Duration One Semester
Start time of the course Autumn
Timetable Course schedule will be posted at calendar.cbs.dk
Study board
Study Board for Master of Arts (MA) in International Business Communication in English
Course coordinator
  • Lisbet Pals Svendsen - Department of Management, Society and Communication (MSC)
Main academic disciplines
  • Intercultural studies
  • Communication
  • Language
Last updated on 19-06-2017

Relevant links

Learning objectives
To achieve the grade 12, students should meet the following learning objectives with no or only minor mistakes or errors: At the end of the course, students are expected to be able to
  • Analyse, reflect on and be able to produce a professional solution to a given communication challenge;
  • Be able to reflect on and enter into a professional dialogue with stakeholders about the appropriateness of a given solution to a communication challenge relative to the strategic aims of the organization;
  • Use grammatically correct and situationally and culturally adequate, professional language to communicate the information in question across the relevant media to the relevant target groups in writing as well as in spoken language.
Course prerequisites
Students are expected to have a solid, practical proficiency in English at level C1 as defined in the Common European Framework of Reference for Languages (see: http:/​/​www.coe.int/​t/​dg4/​linguistic/​source/​framework_en.pdf).
Students are expected to have a solid proficiency in professional target group analysis in various communication situations and to display an ability to actively use general business and organizational terminology and concepts in text production.
Communication Management:
Exam ECTS 7,5
Examination form Home assignment - written product
Individual or group exam Group exam
Please note the rules in the Programme Regulations about identification of individual contributions.
Number of people in the group 2
Size of written product Max. 3 pages
Size of communication products submitted Max. 3 written pages, max 4 slides, max 5 minute presentation.

The communication products submitted for the portfolio exam are revised versions of assignments discussed throughout the course. The grade is based on an overall assessment of the quality of the communication products relative to the aims of the organisations.
Assignment type Written assignment
Duration Written product to be submitted on specified date and time.
Grading scale 7-step scale
Examiner(s) One internal examiner
Exam period Winter
Make-up exam/re-exam
Same examination form as the ordinary exam
At the retake, the student must hand in a new portfolio based on a new case delivered by the teacher(s).
Description of the exam procedure

The exam is a portfolio exam based on a portfolio of communication products which have been discussed as assignments during the course.


Students are required to find their writing partner(s) in their own class (exercise class); partnering with students from another class is not possible.





Course content and structure

Organizations communicate in English and increasingly choose English as their corporate language. To address the English proficiency of the increasing number of professionals working in English irrespective of their language background, the course aims to provide theoretical and empirical insight into how, upon graduation, students can assist their future colleagues in developing their English language communication for professional purposes.


A red thread running through the course is the constant focus on the role of language and culture and how these two parameters impact successful professional communication in practice. Therefore the course focuses on developing competences based on student knowledge and skills. In practice, this means that students are required to do background analyses, reflect on the outcomes of these analyses and do professional communication across contexts and media.


The course takes a sender perspective in regard to the theoretical foundation as well as the practical implementation, since this is the way corporate communications departments operate. 


Students will work with cases and produce text – oral as well as written – that addresses challenges as regards both language specific quality and meeting target audience expectations. Issues in corporate language choice(s) and language policy will be discussed and assessed as well as employee challenges using English as a lingua franca for corporate communication. Course work will primarily be case based thus allowing students to identify communication chokepoints, understand and solve these as well as explain the causes and reasons for choices made. Communicative competences involving linguistic, pragmatic, discourse, cultural and strategic competences will be part of the student’s portfolio of theoretical knowledge providing students with methods to identify, diagnose, explain and help remedy language use that is not appropriate in the given communication context. 

Teaching methods
Teaching methods will vary, depending on the task at hand. The main components will be introductions by the teacher(s) and potential guest lecturers, (student) presentations, reflecting teams, analytical exercises, case study discussions, negotiation and/or mediation exercises, tutorials, written assignments relating to the case(s) used etc.

The students will be encouraged to actively share ideas, information, documents etc. to support and enhance learning through collaborative activities.
Feedback during the teaching period
Feedback can take various forms, depending on the nature of the task at hand, e.g. direct feedback on written individual or pair assignments, peer feedback offered in class, general feedback highlighting general challenges in class offered by the teacher, tutorials, individual conversations etc.
Student workload
Class hours 28 hours
Preparation for class 92 hours
Writing of exam portfolio 37 hours
Assignments written during the course 30 hours
Other activities, e.g. tutorials or workshops 20 hours
Expected literature

A number of textbook chapters and journal articles, to be published on the course platform prior to semester start, on the various topics covered during the term

Last updated on 19-06-2017