English   Danish

2017/2018  KAN-CKOMO2003U  Digital Communication Strategies

English Title
Digital Communication Strategies

Course information
Language English
Course ECTS 15 ECTS
Type Mandatory offered as elective
Level Full Degree Master
Duration One Semester
Start time of the course Spring
Timetable Course schedule will be posted at calendar.cbs.dk
Study board
Study Board for BSc/MSc in Business Administration and Organizational Communication, MSc
Course coordinator
  • Mikkel Flyverbom - Department of Management, Society and Communication (MSC)
Main academic disciplines
  • Communication
Last updated on 27-06-2017

Relevant links
Learning objectives
To achieve the grade 12, students should meet the following learning objectives with no or only minor mistakes or errors: At the end of this course, students should be able to:
  • Identify central features of digital transformations, including technological, societal and regulatory developments
  • Discuss and compare the characters, potentials and challenges of different technologies and digital environments for communication practices and knowledge production
  • Reflect critically about digital communication strategies using theories and models from the course curriculum
Examination
Digital Communication Strategies:
Exam ECTS 15
Examination form Oral exam based on written product

In order to participate in the oral exam, the written product must be handed in before the oral exam; by the set deadline. The grade is based on an overall assessment of the written product and the individual oral performance.
Individual or group exam Oral group exam based on written group product
Number of people in the group 2-4
Size of written product Max. 10 pages
Group exam, max. 4 students in the group. The exam is an oral group exam based on a written assignment. Students are graded individually. Students who decide to write individually also attend the oral exam individually. The final grade is based on an overall assessment of the written product and the oral performance.
Assignment type Written assignment
Duration
Written product to be submitted on specified date and time.
15 min. per student, including examiners' discussion of grade, and informing plus explaining the grade
Grading scale 7-step scale
Examiner(s) Internal examiner and second internal examiner
Exam period Spring
Make-up exam/re-exam
Same examination form as the ordinary exam
Re-take due to illness: A student, who has attended the work of a previous handed in assignment, but is ill at the ordinary oral exam, will attend the re-take with the ordinary assignment (the assignment must be handed in again by the date of the hand in is set by the Study Secretariat). A student, who has not participated in the work of a previous handed in assignment, must hand in a new assignment before the oral exam. The date of the hand in is set by the Study Secretariat.

If the student did not pass the ordinary exam, he/she must make a new assignment and hand it in on a new deadline, specified by the secretariat, before the re-take.
Course content and structure

This course offers students the advanced theoretical and analytical skills needed to develop and reflect critically on how communication strategies and practices are shaped by digital transformations. The first part of the course focuses on processes of digitalization and datafication and how they shape the field of strategic communication and instititutional and societal contexts. On this backdrop, the course looks very closely at 1) the development of social media platforms and 2) the emergence 'big data', and reflects on the practical, analytical and strategic opportunities and challenges they create for communication professionals. Finally, the last part of the course reflects on more overarching questions about the production, circulation and reception of communication and knowledge in digital and datafied world.
Teaching methods
The course combines lectures based on the course curriculum with discussions, student presentations, case studies and presentations by communication professionals working in relevant fields.
Feedback during the teaching period
Feedback is an integrated part of the course, both in lectures and in workshops.
Student workload
Lectures 57 hours
Preparation/exam 355,5 hours
Total 412,5 hours
Last updated on 27-06-2017