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2017/2018  KAN-CSSMO1602U  Strategic Management in Service Firms

English Title
Strategic Management in Service Firms

Course information

Language English
Course ECTS 7.5 ECTS
Type Mandatory
Level Full Degree Master
Duration One Quarter
Start time of the course First Quarter, Autumn
Timetable Course schedule will be posted at calendar.cbs.dk
Study board
Study Board for MSc in Social Sciences
Course coordinator
  • Mogens Bjerre - Department of Marketing (Marketing)
Main academic disciplines
  • Globalization and international business
  • Service management
  • Strategy
Last updated on 26-06-2017

Relevant links

Learning objectives
To achieve the grade 12, students should meet the following learning objectives with no or only minor mistakes or errors:
  • To apply the principles of strategy to concrete cases
  • Analyse the impact of internationalization of the management team
  • Apply game theory as an approach to strategy
  • Assess strategy implementation processes and discus its challenges
Strategic Management in Service Firms:
Exam ECTS 7,5
Examination form Oral exam
Individual or group exam Individual exam
Duration 20 min. per student, including examiners' discussion of grade, and informing plus explaining the grade
Preparation time With the listed preparation time: 20 Minutes
Grading scale 7-step scale
Examiner(s) Internal examiner and second internal examiner
Exam period Autumn
Aids Closed book
The student is only allowed to bring simple writing and drawing utensils (non-digital) to the preparation room. Students are not allowed to communicate with others during the preparation time.
Make-up exam/re-exam
Same examination form as the ordinary exam
Course content and structure

This course is placed in the first quarter to ensure the broad view of the firm and strategy models, including the importance of management when working with strategy and introducing basic strategy model and how to implement. Key objectives are:


  • Benefitting from game theory as a framework for analyzing the strategic game board

  • The strategy game board

  • Strategic analysis, management, execution and implementation

  • Leadership impact on strategy execution

  • How is leadership special in service firms? – creating meaning, commitment & empowerment

  • Strategy as a game

  • Strategy in a sharing economy context

  • Scenario planning


Teaching methods
Lectures + small group discussions/exercises + case studies
Feedback during the teaching period
Feedback is organized as evaluation sessions between faculty and students during the course
Student workload
Course activities (including preparation) 170 hours
Exam (including exam preparation) 36 hours
Last updated on 26-06-2017