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2017/2018  KAN-CSSMO2605U  Co-creation and Law in Service Firms

English Title
Co-creation and Law in Service Firms

Course information

Language English
Course ECTS 7.5 ECTS
Type Mandatory
Level Full Degree Master
Duration One Quarter
Start time of the course Third Quarter, Spring
Timetable Course schedule will be posted at calendar.cbs.dk
Study board
Study Board for MSc in Social Sciences
Course coordinator
  • Sebastian Zenker - Department of Marketing (Marketing)
Main academic disciplines
  • Business Law
  • Customer behaviour
  • Service management
Last updated on 14-12-2017

Relevant links

Learning objectives
To achieve the grade 12, students should meet the following learning objectives with no or only minor mistakes or errors: The aim of the course is to introduce students to the fundamental theoretical frameworks of co-creation for service firms and central aspects of law in this regards. More specifically, to achieve the grade 12, students have to meet the following learning objectives with no or only minor mistakes:
  • Describe and explain advantages and disadvantages of different co-creation processes and designs
  • Account for how co-creation, incl. designing of the process, can be applied in service firms
  • Provide an overview of and explain the central aspects of law concerning service firms, particularly regarding co-creation and IP rights
  • Evaluate and assess appropriate co-creation types for service firms
  • To follow academic conventions in the written (and oral) presentation.
Co-creation and Law in Service Firms:
Exam ECTS 7,5
Examination form Oral exam based on written product

In order to participate in the oral exam, the written product must be handed in before the oral exam; by the set deadline. The grade is based on an overall assessment of the written product and the individual oral performance.
Individual or group exam Individual exam
Size of written product Max. 5 pages
Assignment type Synopsis
Written product to be submitted on specified date and time.
20 min. per student, including examiners' discussion of grade, and informing plus explaining the grade
Preparation time No preparation
Grading scale 7-step scale
Examiner(s) Internal examiner and second internal examiner
Exam period Spring
Make-up exam/re-exam
Same examination form as the ordinary exam
If a student is ill during the regular oral exam, he/she will be able to re-use the project at the make-up exam. If the student did not pass the regular exam, he/she must make a new revised project (confer advice from the examiner) and hand it in on a new deadline specified by the secretariat.
Course content and structure

Moving in to the third quarter the value creation process in a co-creation perspective is focal, including the often overlooked legal perspective on IP rights. Involving customers and other stakeholders – how, when, and why. Different types and levels of co-creation are presented and discussed. The course also highlights the importance of contracts is service deliveries – sometimes challenged by varying (stakeholder dependent) perception(s) of what and how the service was delivered.


Key objectives are:


  • Customer ownership

  • Various types of co-creation – from simple to complex (deciding how far to go), and the difference towards a sharing economy logic

  • Co-creation in operation(s)

  • Co-creation in designing service(s)

  • Co-creation in branding and promotion

  • Contract law – the legal framework when delivering services

  • Legal perspectives on co-creation (e.g., IP rights)

Teaching methods
The course is taught through a combination of lectures, seminars and case-studies. Thorough preparation and in-class participation is expected.
Through providing an overview of relevant literature about content and methods, as well as some hands-on insights from research practice the course is designed to be highly interactive. The course builds upon the principles of active learning: students are expected to comment on readings, and do group exercises (e.g., Oxford debates) throughout the course.
The course will start with an introductory session at which the course co-ordinator will explain the rationale and structure of the course, the course aims, the literature base, and the structure of the exam.
Feedback during the teaching period
Students will receive feedback in various forms during the course: For instance, through discussions in class, peer-group-feedback from a voluntary home-written assignment (test-exam), and written feedback after the exam.
Student workload
Course activities (including preparation) 170 hours
Exam (including exam preparation) 36 hours
Last updated on 14-12-2017