• Compare the different types of organization, as well as discuss their strengths and weaknesses when applied to empirical cases
• Analyze an organization (processes, formal and informal networks, communication and information flows etc.) in order to be able to evaluate organisational alternatives
• Identify important elements and issues to look for and how to organise global teams to solve any type of challenge.
• Identify the key elements in the academic field of international marketing
• Explain the challenges related to different entry modes in internationalisation
• Compare the main differences in the marketing of services vs. manufactures.

The module has two main-parts.

The first part places focus on knowledge creation – increasingly in acts of co-creation, storage and utilisation processes in organisations, specialisation in organisational structures and how structures can be coordinated by formal and informal coordination mechanisms. It further studies the organisation of networks that allow access from members distributed over large geographic distances, how they emerge and how they can be developed and sustained. A central issue is how such an organization may facilitate learning and distribution of knowledge. Finally, it includes concrete examples of how fundamental innovation challenges can be solved by mobilizing carefully selected teams that compete AND collaborate to solve the challenge. 

The second part of the module focuses on international marketing, with an emphasis on marketing strategies for service providers.