2018/2019
BA-BDMAO1021U Economics and Strategy in the Digital
Age
| English Title |
| Economics and Strategy in the Digital
Age |
|
|
| Language |
English |
| Course ECTS |
7.5 ECTS |
| Type |
Mandatory |
| Level |
Bachelor |
| Duration |
One Semester |
| Start time of the course |
Spring |
| Timetable |
Course schedule will be posted at
calendar.cbs.dk |
| Study board |
BSc in Digital Management
|
| Course
coordinator |
- Ioanna Constantiou - Department of Digitalisation
- Thomas Frick - Department of Digitalisation
|
| Main academic
disciplines |
- Managerial economics
- Information technology
|
| Teaching
methods |
|
|
|
Last updated on
17-12-2018
|
| Learning objectives |
1. Have a fundamental understanding of theories
in microeconomics.
2. Be able to apply microeconomic theories to analyse, understand,
and solve real-life business problems in a structured manner.
3. Be able to identify and develop recommendations for decision and
strategy making based on microeconomic theories.
4. Be able to use microeconomic theories to critically discuss the
role of digital transformation for consumers, firms, and
industries. |
| Examination |
|
Economics and
Strategy in the Digital Age:
|
| Exam
ECTS |
7,5 |
| Examination form |
Home assignment - written product |
| Individual or group exam |
Individual exam |
| Size of written product |
Max. 15 pages |
| Assignment type |
Case based assignment |
| Duration |
72 hours to prepare |
| Grading scale |
7-step scale |
| Examiner(s) |
Internal examiner and second internal
examiner |
| Exam period |
Summer |
| Make-up exam/re-exam |
Same examination form as the ordinary
exam
|
|
| Course content and structure |
|
The course introduces the main microeconomic theories and
provides students with the analytical tools and capabilities which
will allow them to critically examine digitalization and digital
transformation at the consumer, firm, and industry level. The
course will apply and discuss microeconomic theories and how they
can help to analyse, understand, and solve business problems. By
applying these theories, we can develop recommendations for
decision and strategy making. This course will emphasize the
importance of economic theories in the context of digital
transformation. This will provide students with a fundamental
understanding of how to approach business problems related to
digitalization.
|
|
| Description of the teaching methods |
| Lectures and workshops based on case
studies. |
| Feedback during the teaching period |
| Feedback to the students' projects will be
offered during the course in every session. |
| Student workload |
| Lectures |
30 hours |
| Preparation for class |
90 hours |
| Preparation for the case studies |
18 hours |
| Preparation for the exam project |
68 hours |
|
| Expected literature |
|
Frank R. and Cartwright E.: Microeconomics and Behaviour.
Mcgraw-Hill Education Ltd; 2nd Edition, 2016
|
Last updated on
17-12-2018
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