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2018/2019  BA-BHAAV1040U  Business Strategy

English Title
Business Strategy

Course information

Language English
Course ECTS 7.5 ECTS
Type Elective
Level Bachelor
Duration One Semester
Start time of the course Autumn, Third Quarter
Timetable Course schedule will be posted at calendar.cbs.dk
Study board
Study Board for BSc in Economics and Business Administration
Course coordinator
  • Michael Mol - Department of Strategy and Innovation (SI)
Contact information: student hub
Main academic disciplines
  • Management
  • Organization
  • Strategy
Teaching methods
  • Face-to-face teaching
Last updated on 09-02-2018

Relevant links

Learning objectives
  • demonstrate general knowledge about strategy as a discipline or academic field of study and a realm of corporate or organizational practice
  • account for the elements of strategic management and strategy development
  • account for and apply relevant strategic analytical frameworks and concepts in relation to given situations
  • to select and prioritize among the frameworks and concepts applying the most relevant
  • ability to critically analyze theoretical and/or practice oriented strategic challenges, in particular the ones relevant to internationally oriented organizations
Course prerequisites
Basic knowledge of business, general management and organization theory is required.

Please note that the elective course is reserved for HA students who wish to write their bachelor project in this elective course.
Business Strategy:
Exam ECTS 7,5
Examination form Written sit-in exam on CBS' computers
Individual or group exam Individual exam
Assignment type Case based assignment
Duration 4 hours
Grading scale 7-step scale
Examiner(s) One internal examiner
Exam period Winter and Spring
Aids Limited aids, see the list below:
The student is allowed to bring
  • USB key for uploading of notes, books and compendiums in a non-executable format (no applications, application fragments, IT tools etc.)
  • Any calculator
  • Books (including translation dictionaries), compendiums and notes in paper format
The student will have access to
  • Access to CBSLearn
  • Access to the personal drive (S-drive) on CBS´ network
Make-up exam/re-exam Home assignment - written product
Size of written product: Max. 10 pages
Assignment type: Case based assignment
Duration: Written product to be submitted on specified date and time.
Course content and structure

The course aims to provide students with a framework for understanding the main elements of strategic management - i.e. the strategic analysis, the strategy formulation and the strategy implementation – as well as an understanding of the issues related to the strategy development process.


Building on the basic understanding of strategy from the obligatory course, the student will further develop his/her ability to particiåpate in the strategy development process applying specific analytivcal frameworks and tools to identify strategic issues as well as analysing and formulating strategic choices, both on business unit and corporate level in various business situations. In addition the student will develop his/her understanding of the key challenges and premises for implementing strategic change.

The student will both get the overview of and insight into strategic analysis, strategy formulation and strategy implementation, including competitive and corporate strategy and the strategic development processes with an understanding of relevant concepts and tools to be used as frameworsk in relation to strategy development.


Through a structured approach the course will give students an opportunity to work with the vast variety of concepts and tools related to strategic management. Apart from the set of models specifically developed for strategic analysis and development, the course will also draw on the various subjects taught at other undergraduate business courses. The students will compare theory and practice and apply concepts and tools through illustrations and case studies.


Taking into consideration that the students represent different countries, the course focus on strategy development in companies operating on the international scene.


Case studies will be used extensively during the course - in the beginning in a fairly focused way, later in the course in a more all-embracing way – to consolidate the learning stages of the course.

Description of the teaching methods
The course comprises lectures and case discussions. The students meet before class to discuss and prepare their presentation of the assigned aspect of the case.
Feedback during the teaching period
During the course groups will present in class their answers to case assignments with focus on applying the concepts and models introduced. The groups will receive feedback both from students and teacher.
Student workload
Attending class 36 hours
Readings of required text and cases 140 hours
Exam readings and review 50 hours
Further Information

For course schedule see LEARN or relevant webpage.

Expected literature

The text book for this course supports and contains the structured approach taking during this course, outlining details of the relevant frameworks enabling the student to participate in the strategy development process:


Exploring Strategy, Text & Cases; G. Johnson, R. Whittington, K. Scholes et al.; Eleventh ( (11.) Edition, 2017 (Pearson).


Plus selected cases that will be uploaded to LEARN.

Last updated on 09-02-2018