2018/2019
BA-BIMKO1015U Global English and Intercultural
Communication
| English Title |
| Global English and Intercultural
Communication |
|
|
| Language |
English |
| Course ECTS |
7.5 ECTS |
| Type |
Mandatory |
| Level |
Bachelor |
| Duration |
One Semester |
| Start time of the course |
Autumn |
| Timetable |
Course schedule will be posted at
calendar.cbs.dk |
| Study board |
Study Board for BA in Intercultural Marketing
Communication
|
| Course
coordinator |
- Dorte Lønsmann - Department of Management, Society and
Communication (MSC)
|
| Main academic
disciplines |
- Intercultural studies
- Communication
- Language
|
| Teaching
methods |
|
|
|
Last updated on
29-06-2018
|
| Learning objectives |
- Demonstrate knowledge of basic definitions and theories of
global English and English as a lingua franca
- Demonstrate knowledge of basic definitions of culture and
intercultural communication
- Identify and compare the major theoretical perspectives on
culture and intercultural communication
- Demonstrate the ability to independently select and apply
relevant theory and concepts introduced in the course to provide a
coherent and nuanced analysis and discussion, including critical
thinking skills
- Observe academic conventions with respect to grammar, style,
argumentation, references etc.
|
| Examination |
|
Global English
and Intercultural Communication:
|
| Exam
ECTS |
7,5 |
| Examination form |
Home assignment - written product |
| Individual or group exam |
Individual exam |
| Size of written product |
Max. 10 pages |
| Assignment type |
Written assignment |
| Duration |
48 hours to prepare |
| Grading scale |
7-step scale |
| Examiner(s) |
One internal examiner |
| Exam period |
Winter |
| Make-up exam/re-exam |
Same examination form as the ordinary exam
|
Description of the exam
procedure
The exam requires students to answer questions related to Global
English & Intercultural Communication in theory and practice.
Students are expected to demonstrate a high theoretical
understanding of concepts introduced during the semester, as well
as the practical application of these concepts, especially in a
global business
world.
|
|
| Course content and structure |
|
The aim of this course is twofold:
- The course aims to give the students an understanding of
different theoretical approaches to and key concepts in
intercultural communication. This part of the course includes
discussions of culture and nation, stereotypes, linguistic
relativity and multilingualism.
- The course aims to give students an understanding of the role
of English as a global language, with particular focus on how it is
used as a lingua franca in organisations and in marketing. Students
will be introduced to cases where English is used in a range of
national and cultural contexts. This part of the course includes
discussions of language ideologies, language and identity and
language and power.
|
| Description of the teaching methods |
| The course combines plenary lectures, class
discussion and group work. Active student participation is a key
part of the course. |
| Feedback during the teaching period |
| Students have two optional assignments during the
semester, for which they will receive written and/or oral feedback
in preparation for the final exam. Peer-to-peer feedback is
integrated in the course. |
| Student workload |
| Course activities (including preparation) |
150 hours |
| Exam (including preparation) |
62 hours |
|
| Expected literature |
|
Piller, Ingrid. Intercultural Communication: A Critical
Introduction. Second edition. Edinburgh University Press,
2017.
Other readings (e.g. research papers, book chapters, and
articles from the popular press) will be made available on
LEARN.
|
Last updated on
29-06-2018
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