2018/2019
BA-BINTV1050U Social Media Management
| English Title |
| Social Media
Management |
|
|
| Language |
English |
| Course ECTS |
7.5 ECTS |
| Type |
Elective |
| Level |
Bachelor |
| Duration |
One Semester |
| Start time of the course |
Autumn |
| Timetable |
Course schedule will be posted at
calendar.cbs.dk |
| Study board |
Study Board for BSc/MSc in Business Administration and
Information Systems, BSc
|
| Course
coordinator |
- Course Manager
Ravi Vatrapu - Department of Digitalisation
|
| Administrative
contact person is Jeanette Hansen at ITM
(jha.itm@cbs.dk). |
| Main academic
disciplines |
- Management
- Methodology and philosophy of science
- Business psychology
|
| Teaching
methods |
|
|
|
Last updated on
07-02-2018
|
| Learning objectives |
After the course, the student should be able to:
- Characterise the emerging paradigm of “social business”
- Explain the different paradigms in and emerging trends of
social media management and their potential impact on private and
public organizations
- Identify the linkages between social media channels and
processes such as innovation, knowledge management, communication,
collaboration and co-creation in organizational settings
- Define social media metrics and key performance indicators for
social business across a range of dimensions.
- Analyze and report on the current social media engagement of a
real-world case company and develop implications for social media
management in terms of values, principles, strategies, policies,
and innovation processes.
|
| Course prerequisites |
| There are no formal prerequisites for being
admitted to the course. Familiarity with topics in management
studies is desired but not required. |
| Examination |
|
Social Media
Management:
|
| Exam
ECTS |
7,5 |
| Examination form |
Home assignment - written product |
| Individual or group exam |
Individual exam |
| Size of written product |
Max. 15 pages |
| Assignment type |
Project |
| Duration |
Written product to be submitted on specified date
and time. |
| Grading scale |
7-step scale |
| Examiner(s) |
One internal examiner |
| Exam period |
Winter |
| Make-up exam/re-exam |
Same examination form as the ordinary exam
|
Description of the exam
procedure
The project report should be in accordance with the CBS policies
and guidelines for formatting, page length and number of characters
available on the CBS LEARN Project
Post.
|
|
| Course content and structure |
|
The subject of the course is social media management, with
special attention to the emerging paradigm of “Social
Business". The content of the course is structured in a number
of themes as outlined below:
Social Facts, Social Computing, & Social Media
Fundamentals of Management
Social Media Strategy
Social Media in Marketing
Social Media in Innovation
Social Media in Customer Service
Social Media in Knowledge Management & Human Resource
Management
Social Media in Public Sector
Business in Society: Social Media Engagement, Analytics, and
Management
Ethics, Privacy, Security and Governance
Reflections & Conclusions
|
| Description of the teaching methods |
| Lectures and Exercises |
| Feedback during the teaching period |
| The teacher will give continous feedback during
the course. |
| Student workload |
| Lectures |
36 hours |
| Exercises |
10 hours |
| Preparation for lectures and exercises |
60 hours |
| Project Report |
40 hours |
| Project Exam |
60 hours |
| Total |
206 hours |
|
| Expected literature |
|
Text Book:
Van Looy, A. (2016). Social Media Management. Springer. ISBN
978-3-319-21990-5.
|
Last updated on
07-02-2018
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