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2018/2019  BA-BSEMV1137U  Event and Festival Management

English Title
Event and Festival Management

Course information

Language English
Course ECTS 7.5 ECTS
Type Elective
Level Bachelor
Duration One Semester
Start time of the course Autumn
Timetable Course schedule will be posted at calendar.cbs.dk
Max. participants 120
Study board
Study Board for BSc in Service Management
Course coordinator
  • Hanne Pico Larsen - Department of Marketing (Marketing)
Contact information: https:/​/​e-campus.dk/​studium/​kontakt
Main academic disciplines
  • Management
  • Experience economy
  • Service management
Teaching methods
  • Face-to-face teaching
Last updated on 14-02-2018

Relevant links

Learning objectives
The course’s development of personal competences: The course seeks to qualify you to meet event management tasks/cases with a comprehensive knowledge of theories, good practices and caveats.
At the end of the course you are expected to be able to:
  • Use theoretical tools to understand and plan an event of your own choice
  • Conceptualize, design and plan an event
  • Analyze the impact of a given event
  • Analyze and plan the organizational, logistic and managerial elements of an event
  • Make a marketing and a sponsor plan
  • Plan a budgeting and control system
  • Plan an evaluation system
Course prerequisites
English language skills equal to B2 level (CEFR) is recommended
Event and Festival Management:
Exam ECTS 7,5
Examination form Home assignment - written product
Individual or group exam Group exam
Please note the rules in the Programme Regulations about identification of individual contributions.
Number of people in the group 2-3
Size of written product Max. 15 pages
The size of the project is:
by 2 people in the group max.10 pages
by 3 people in the group max. 15 pages

It is not possible to hand in the project individually
Assignment type Project
Duration Written product to be submitted on specified date and time.
Grading scale 7-step scale
Examiner(s) One internal examiner
Exam period Winter
Make-up exam/re-exam
Same examination form as the ordinary exam
Description of the exam procedure

The topic for your mini project must be approved by Allan Grige.

Course content and structure

The course aims at giving the students a full range introduction to elements that are crucial to managing big scale as well as small scale events. After the course they should be familiar with how general managerial functions apply to events and where specific tools and measures are needed.

The course covers all major aspects of event management. Event management will be presented as applied cases of general management principles concurrent with presenting its many specific, attractive and challenging features.

The course will make use of lecturers from the industry and from CBS in order to secure updated theory and cases showing traits that are pertaining to the present day industry.

Description of the teaching methods
Teaching is based on lectures, case analyses and discussions.
Feedback during the teaching period
During the semester the students are assigned a group project requiring research in international festival policies, as well as a exercise based on course book questions on aspects of event plannng (concept development, marketing, budgeting or other). Results are presented to class and teacher for feedback in order to assure the students that they are able to critically reflect upon readings, apply theories, and practically relate course learnings to other academic disciplines. (Se learning objectives).
Student workload
Lectures 36 hours
Preparation for class end exam 170 hours
Expected literature

Razaq Raj, Paul Walters, and Tahir Rashid:

Events Management: Principles and Practice, 3rd edition

ISBN-13: 978-1473948280

ISBN-10: 1473948282

Last updated on 14-02-2018