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2018/2019  KAN-CBUSO1001U  Strategic and Tactical Tools for E-Business

English Title
Strategic and Tactical Tools for E-Business

Course information
Language English
Course ECTS 7.5 ECTS
Type Mandatory
Level Full Degree Master
Duration One Semester
Start time of the course Autumn, Spring
Timetable Course schedule will be posted at calendar.cbs.dk
Study board
BUS Study Board for BSc/MSc in Business Administration and Information Systems, MSc
Course coordinator
  • Rony Medaglia - Department of Digitalisation
Main academic disciplines
  • Information technology
  • Management
  • Marketing
Teaching methods
  • Face-to-face teaching
Last updated on 05-12-2018

Relevant links
Learning objectives
  • Master relevant terminology regarding e-business
  • Use a group of relevant theories/frameworks to solve e-business problems
  • Reflect on the innovative potential of new digital tools for specific organizations
  • Assess the implications of new digital technologies for industry structures
  • Identify potential disruptive e-business technologies and associate business models with them
Prerequisites for registering for the exam (activities during the teaching period)
Number of compulsory activities which must be approved: 1
Compulsory home assignments
A mandatory assignment based on the course content
Examination
Strategic and Tactical Tools for E-Business:
Exam ECTS 7,5
Examination form Written sit-in exam on CBS' computers
Individual or group exam Individual exam
Assignment type Written assignment
Duration 4 hours
Grading scale 7-step scale
Examiner(s) One internal examiner
Exam period Winter and Summer
Aids Closed book: no aids
However, at all written sit-in exams the student has access to the basic IT application package (Microsoft Office (minus Excel), digital pen and paper, 7-zip file manager, Adobe Acrobat, Texlive, VLC player, Windows Media Player), and the student is allowed to bring simple writing and drawing utensils (non-digital). PLEASE NOTE: Students are not allowed to communicate with others during the exam.
Make-up exam/re-exam
Same examination form as the ordinary exam
If the number of registered candidates for the make-up examination/re-take examination warrants that it may most appropriately be held as an oral examination, the programme office will inform the students that the make-up examination/re-take examination will be held as an oral examination instead.
Description of the exam procedure

The students need to answer a number of open-ended questions in written form about the course syllabus readings.
Course content and structure

Digitalization is reshaping the way we do business. The convergence of information and communication technologies is leading to massive transformation of our economy. This transforms the organization as radically as steam engines, telephones, and railroads did in the past. The continuous development of digital technologies and tools affects industry structures and individual organizations. Consequently, future managers need to understand how to integrate digital means with innovative forms of organizing to develop effective e-business strategies.

This course provides an understanding of the applications, baseline technologies, changing skill sets, new business concepts and, above all, new business tactics/strategies that organizations need to master, in order to manage and lead their e-business initiatives. This course explores digital technologies with their latest development and focuses on how organizations can exploit these technologies as a means to effectively reshape and (re-)direct their business strategy. We will examine business cases where firms have developed e-business-based solutions, we will look at new information products and services, and we will explore new, disruptive business models enabled by digital means. We will emphasize the need to understand the ways we can integrate novel technological solutions in business, as well as to develop a mindset that aligns with the digital transformation our society is going through.
Description of the teaching methods
A mix of lectures, workshops and project work will be used.
Feedback during the teaching period
Office hours
In-class feedback to student group presentations
Student workload
Attending lecture sessions 24 hours
Participating in workshop sessions 24 hours
Reading and preparing for in-class discussions 70 hours
Preparing for case discussions 20 hours
Writing mandatory assignment 30 hours
Exam and preparing for individual exam 38 hours
TOTAL 206 hours
Expected literature

The literature can be changed before the semester starts.

 

Please find the literature on LEARN

 

Article readings will be indicated as the course start approaches.

 
Last updated on 05-12-2018