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2018/2019 KAN-CCMVI2061U Financial Communication
| English Title | |
| Financial Communication |
Course information |
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| Language | English |
| Course ECTS | 7.5 ECTS |
| Type | Elective |
| Level | Full Degree Master |
| Duration | Summer |
| Start time of the course | Summer |
| Timetable | Course schedule will be posted at calendar.cbs.dk |
| Max. participants | 60 |
| Study board |
Study Board for MSc in Economics and Business
Administration
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| Course coordinator | |
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| For academic
questions related to the course, please contact the course
instructor.
Other academic questions: contact academic director Sven Bislev at sb.msc@cbs.dk |
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| Teaching methods | |
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| Last updated on 29-05-2019 | |
Relevant links |
| Learning objectives | ||||||||||||||||||||||
To achieve the grade 12, students should meet the
following learning objectives with no or only minor mistakes or
errors:
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| Completed Bachelor degree | ||||||||||||||||||||||
| Examination | ||||||||||||||||||||||
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| Course content and structure | ||||||||||||||||||||||
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This interdisciplinary course provides an opportunity for students to understand the role and implications of financial and investor communication from a theoretical, management and market perspective. The course also aims to provide the knowledge, understanding and skills required to effectively communicate a story through financial and non-financial disclosures (e.g. earnings per share, company growth, etc.) to key stakeholders, including the investment community, business media and shareholders. Other related topics include the importance of public disclosure, managing issues (e.g. mergers and acquisitions, and crisis situations), and the role and responsibilities of the chief communications officer and investor relations officer.
Preliminary assignment Class 1: Evolution of financial communication. Class 2: Financial communication and CSR. Class 3: Linking strategy, story and stock price. Class 4: Some financial numbers and the corporate story. Class 5: Company disclosure within the dynamics of communication. Class 6: Selecting financial communication tools: In mergers and acquisitions, initial public offer and crisis engagement, etc. Feedback activity Class 7: The financial bazaar: The stock market. Class 8: Stakeholder relations: The investment community. Class 9: Stakeholder relations: The business media. Class 10: Stakeholder relations: The shareholder. Class 11: The future of financial communications. |
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| Description of the teaching methods | ||||||||||||||||||||||
| A combination of lectures, cases discussions. Students are also expected to participate in group discussions involving written/video case study analysis, or business news articles Students may share cases insights from their own countries. It is also students’ responsibility in managing their own time in completing a mini-individual project. | ||||||||||||||||||||||
| Feedback during the teaching period | ||||||||||||||||||||||
| Case study or quiz.
All Home Project Assignments/mini projects are based upon a research question (problem formulation) formulated by the students individually, and must be handed in to the course instructor for his/her approval no later than 11 July 2019. The instructor must approve the research question (problem formulation) no later than 16 July 2019. The approval is a feedback to the student about the instructor's assessment of the problem's relevance and the possibilities of producing a good report. |
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| Further Information | ||||||||||||||||||||||
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Preliminary Assignment: To help students get maximum value from ISUP courses, instructors provide a reading or a small number of readings or video clips to be read or viewed before the start of classes with a related task scheduled for class 1 in order to 'jump-start' the learning process.
Course timetable is available on https://www.cbs.dk/uddannelse/international-summer-university-programme-isup/courses-and-exams
We reserve the right to cancel the course if we do not get enough applications. This will be communicated on https://www.cbs.dk/uddannelse/international-summer-university-programme-isup/courses-and-exams end February 2019 at the latest.
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| Expected literature | ||||||||||||||||||||||
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Mandatory readings:
Westbrook, I (2014). Strategic financial and investor communication: The stock price story. London, United Kingdom: Routledge. Articles Tomasz, G. (2017). The idea of investor relations in the modern economy: A communication approach, Economic Research-Ekonomska Istraživanja, 30:1, 1-13. Kim, M., & Kim, Y. (2018). CSR and Shareholder Value in the Restaurant Industry: The Roles of CSR Communication Through Annual Reports. Cornell Hospitality Quarterly. Bozanic, Z., Roulstone, D. T. & van Buskirk, A. (2018). Management Earnings Forecasts and Other Forward-Looking Statements. Journal of Accounting and Economics, 65(1), 1-20. Roxana-Ioana, B. & Petru, S. (2017). "The Non-Financial Reporting-The Story Behind The Numbers," Annals - Economy Series, Constantin Brancusi University, Faculty of Economics, 3, 94-100. Antonelli, V., D'Alessio, R. & Cuomo, F. (2016). Beyond Stakeholders Theory: Financial reporting and voluntary disclosure in Italian SME according to a unitary perspective. Economia Aziendale Online, 7(4), 285-304.
Additional relevant readings:
Laskin A. V. (2017). The handbook of financial communication and investor relations. New Jersey, USA: John Wiley & Sons. Theaker, A. (2012). The public relations handbook (4th ed.). London: Routledge. Belasen, A. T. (2008). The theory and practice of corporate communication. Thousand Oaks, California: Sage Publications, Inc. |
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