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2018/2019  KAN-CCMVV2612U  Managing product development and innovation

English Title
Managing product development and innovation

Course information
Language English
Course ECTS 7.5 ECTS
Type Elective
Level Full Degree Master
Duration One Quarter
Start time of the course First Quarter
Timetable Course schedule will be posted at calendar.cbs.dk
Max. participants 80
Study board
Study Board for MSc in Economics and Business Administration
Course coordinator
  • Claus Varnes - Department of Marketing (Marketing)
Please find contact information for Student Hub, student Guidiance Services etc. on My.cbs.dk
Main academic disciplines
  • Innovation
  • Management
  • Organization
Teaching methods
  • Face-to-face teaching
Last updated on 08-02-2018

Relevant links
Learning objectives
The students will develop their competences in analyzing complex issues and an ability to focus on managerial dilemmas. Many decision-making situations in the student’s future career will challenge an evaluation of what is relevant and irrelevant. We hope to expand this competence with the focus on managing innovation that contains many strategic challenges and where an overemphasis on type of innovation, for instance, can be devastating for the other.

More specifically, the student will after the course be able to
• Assess the strategic role of innovation in companies and the historical perspective on the development of various technologies
• Define different types of innovations and managerial challenges related to those, especially the distinction between incremental and radical innovation
• Classify different management technologies for management of innovation in operations and in general, and being able to explain the concepts, their objectives, and application in practice.
• Distinguish between different views on the market-customer-technology relationships and the implications for company strategies and management of innovation activities.
• Improve any company's innovation efforts for increased performance
Examination
Managing Product Development and Innovation:
Exam ECTS 7,5
Examination form Oral exam based on written product

In order to participate in the oral exam, the written product must be handed in before the oral exam; by the set deadline. The grade is based on an overall assessment of the written product and the individual oral performance.
Individual or group exam Oral group exam based on written group product
Number of people in the group 2-4
Size of written product Max. 10 pages
Definition of number of pages:
Groups of
2 students 5 pages max.
3-4 students 10 pages max

Note that the exam is a group exam. If you are not able to find a group yourself, you have to address the course coordinator who will place you in a group.

Students who wish to have an individual exam might be able to write a term paper in the course. Please see the cand.merc. rules for term papers for more information.
Assignment type Project
Duration
Written product to be submitted on specified date and time.
15 min. per student, including examiners' discussion of grade, and informing plus explaining the grade
Grading scale 7-step scale
Examiner(s) Internal examiner and second internal examiner
Exam period Autumn
Make-up exam/re-exam
Same examination form as the ordinary exam
Re-take exam is to be based on the same report as the ordinary exam:

* if a student is absent from the oral exam due to documented illness but has handed in the written group product she/he does not have to submit a new product for the re-take.

* if a whole group fails the oral exam they must hand in a revised product for the re-take.

* if one student in the group fails the oral exam the course coordinator chooses whether the student will have the oral exam on the basis of the same product or if he/she has to hand in a revised product for the re- take.
Course content and structure

How you innovate equals what you innovate iis the core pay-off and the very heart of this course. For instance, some considers poor portfolio management one of the reasons that a number of US carmakers not have been successful over the last years, as they not managed to have fuel-efficient and small cars in the portfolio. Thus, the course focuses on managerial issues related to innovation and improvement in public and private organizations, that is: What are the managerial challenges and how can we manage those? If true, why did the portfolio of the US carmakers contain so many wrong bets?

Other productivity problems are generally a 50 percent success rate and the observation from practice: many new products are delayed in the development process. High performing organizations are better at using a variety of management tools.

Thus, in order to develop 'high performers', we will discuss definitions and characteristics of innovation, services vs. manufacturing, innovation strategies, the management of creativity and knowledge, implementation of new products, customer involvement/market research techniques, problems of cross-functionality, innovation in business models, and the role of leadership, organizational culture and structure.
 

Please be aware that this course is also a part of a minor in Process and Innovation Management

Description of the teaching methods
Teaching is a combination of lecturing, group work and presentations, and student and teacher driven discussion. The teaching style is very informal to accelerate learning.

We will use two textbooks and continously contrast the perspectives in each book. This presents a good opportunity (also for the exam) for the exam to discuss similarities and dissimiliraties between the two books.

As a quarter course, we will have long days, but I will do what I can to make it interesting and inspiring. I have good experience with inviting people from coporate life to give us their hints to solving the dilemmas.
Feedback during the teaching period
Feedback will be provided during group presentations and continually throughout the interacting in class.
Student workload
Teaching 27 hours
Preparation 153 hours
Exams and exam preparation 26 hours
Further Information

This course is part of the minor in Process Management and Innovation, but students can choose this course independently.

 
Expected literature

Books:

  • Goffin and Michell (2017), Innovation Management
  • Cooper (2011), Winning at New Products

Some of the articles from the curriculum (changes may occur):

  • Brown, S. L. & Eisenhardt, K. M. 1995, "Product Development: Past Research, Present Findings, and Future Directions", The Academy of Management Review, vol. 20, no. 2, pp. 343-378.
  • Cooper, R., Dreher, A., (2010) “Voice-of-Customer Methods: What is the Best Source of New-Products Ideas?”, Marketing Management 19 (4): 38-43.
  • Goffin, K., Varnes, J.C., van der Hoven, C., Koners U., (2012), ”Beyond the Voice of the Customer. Ethnographic Market Research” Research Technology Management, July-August.
  • Christiansen, J. C. and Varnes, C. J.: (2009): "Formal rules in product development: sense-making and use, Journal of Product Innovation Management, Vol. 26, pp. 502-519.
  • Christiansen, Birgitte Blomberg and Birgitte HollensenCo-constructing the brand and the product, International Journal of Innovation Management, (2009), Vol. 13, No. 3, (with J).·
  • Christiansen, J. C. and Varnes, C. J.: (2007): "Making Decisions on Innovation: Meetings or Networks?", Creativity and Innovation Management Journal, Vol. 16, No. 3, pp. 282-298.  
  • Bentzen, E., Christiansen, J.C., and Varnes, C.J. (2011): "Decision maker’s attention and quality of information at NPD meetings", Management Decision, Vol. 49, No. 3.
  • Christiansen, J. C. and Varnes, C. J.: (2008): "From models to practice: decision-making at portfolio meetings", International Journal of Quality and Reliability Management, special issue: Best practice project portfolio management, Vol. 25, No. 1, pp. 87-101.
Last updated on 08-02-2018