• Understand fundamental concepts and framework of new venture creation and entrepreneurial strategy
• Apply concepts and frameworks learned in class towards the analysis of the following aspects of new venture creation, including:
• - Identify the sources of opportunities
• - Choose between different markets, technologies and business models
• - Formulate competitive strategies
• - Evaluate the financial attractiveness of a business opportunity and different deal structures
• - Form and manage diverse teams
• - Formulate strategies to commercialize new technologies, whether to compete or cooperate with incumbents, and how to protect ideas in competitive markets

This course explores the fundamental concepts, analyses and strategies needed to found an entrepreneurial venture. Its emphasis is the acquisition and application of the analytical framework, principles and strategies critical for new venture creation. Thus, this course offers a special focus on strategic analysis and formulation. The course is taught in a theory-case combined manner. It mainly relies on classic and recent entrepreneurship research, combined with real-life evidence provided by cases. Class sessions consist of lectures and case discussions. The lectures provide theoretical frameworks for thinking about specific topics based on assigned reading materials. The case sessions offer an opportunity to apply theories to the analysis of a specific business situation for the selected topic. This course will be most valuable (and enjoyable) if all students are engaged and participating in a productive manner.

This course is suitable for students interested in founding or working in start-ups, as well as in related careers in consulting and venture investing. The materials covered are intended to be accessible and comprehensible to all master students across different programs at CBS.