| Learning objectives |
The student must - through his/her co-operation
with the other students in his/her group - demonstrate the ability
to structure complex problems in relation to a description and
analysis of empirical problem fields through the application of
adequate scientific methods and the application of relevant
theories within the area of international management and marketing.
- The students have developed and delimited an original
formulation of the problem being investigated
- The students have critically explored and applied relevant
theories and analytical approaches to the problem investigated
- The students have assembled and processed valid and reliable
data, relevant to the problem and sub-problems under scrutiny
- The students have made a thorough, systematic, and
comprehensive analysis of the problem being investigated
- The students have concluded the project with strategic
recommendations consistent with analyses
- The students have edited a well-structured final report,
written with clear arguments, easy to
understand
|
| Examination |
|
Business
Project:
|
| Exam
ECTS |
7,5 |
| Examination form |
Oral exam based on written product
In order to participate in the oral exam, the written product
must be handed in before the oral exam; by the set deadline. The
grade is based on an overall assessment of the written product and
the individual oral performance. |
| Individual or group exam |
Oral group exam based on written group
product |
| Number of people in the group |
3-4 |
| Size of written product |
Max. 60 pages |
| Assignment type |
Project |
| Duration |
Written product to be submitted on specified date and
time.
15 min. per student, including examiners' discussion of grade,
and informing plus explaining the grade |
| Grading scale |
7-step scale |
| Examiner(s) |
Internal examiner and external examiner |
| Exam period |
Summer |
| Make-up exam/re-exam |
Oral Exam |
|
Duration: 15 min. per student,
including examiners' discussion of grade, and informing plus
explaining the grade |
|
Preparation time: No
preparation |
|
Examiner(s): If it is an internal
examination, there will be a second internal examiner at the
re-exam. If it is an external examination, there will be an
external examiner. |
Description of the exam
procedure
In the oral exam, the written report is used as basis for the
discussion. The examination will cover both the report itself, the
theory and methods applied, as well as the findings and
recommentations.
If the student did not pass the regular exam, a new or a revised
project, cf. advice from the examiner of the ordinary exam, must be
handed in by the new deadline.
* if a student is absent from the oral exam due to documented
illness but has handed in the written group product she/he does not
have to submit a new product for the re-take. However the
group product must be uploaded once again on Digital Exam.
* if a whole group fails the oral exam they must hand in a
revised product for the re-take.
* if one student in the group fails the oral exam the course
coordinator chooses whether the student will have the oral exam on
the basis of the same product or if he/she has to hand in a revised
product for the re- take.
|
|
| Course content and structure |
|
Students are required to complete an internationally oriented
project, working in teams. More specifically, the students
are required to integrate theoretical as well as empirical
material from the IMM courses in Marketing, Strategy, and
Management in developing specific strategic recommendations for a
business enterprise. The project should offer opportunities for the
students to work in teams. An overall purpose of the project work
is to provide the students with a set of new opportunities to
design and conduct their studies according to their own interests.
The project results should be delivered on time and the project
work should meet professional standards in producing effective
presentations of various managerial issues.
The business project takes its point of departure in a problem of
strategic / managerial / marketing nature for a firm and the
project should end up in a recommendation concerning what decision
to make regarding the problem under study. The recommended decision
should be based on an analysis of empirical data with regard to
relevant theories, models and concepts for solving the problem, and
a critical stance towards the validity and reliability
recommendations with regard to methods used.
The teams are expected to find their own company contacts. Issues
to be explored must be relevant for the syllabus of the first and
second semester. An example could be the internationalisation of a
certain company, including the selection of entry mode and country
segments. Other examples are strategic management in a company that
is expanding internationally, feasibility studies in certain
countries or industries, or strategic management per
se.
|
| Description of the teaching methods |
| The projects will be prepared in groups. Each
group will have an assigned advisor. The Study Committee will
specify further rules regarding the number of consultation
hours. |
| Feedback during the teaching period |
The key activities in the business project is the
projects which is carried under supervison.
Feedback will be given by the supervisors during consultations with
the student groups as part of the supervisional process.
Supervisors are, as part of the supervisional process, expected to
read and give feedback to select parts of the project. |
| Student workload |
| Lectures |
5 hours |
| Project work |
200 hours |
| Preparation for exam |
20 hours |
|
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