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2018/2019  KAN-CSSMO1801U  Co-creation and Shared Economy

English Title
Co-creation and Shared Economy

Course information

Language English
Course ECTS 7.5 ECTS
Type Mandatory
Level Full Degree Master
Duration One Quarter
Start time of the course Third Quarter, Spring
Timetable Course schedule will be posted at calendar.cbs.dk
Study board
Study Board for MSc in Social Sciences
Course coordinator
  • Sebastian Zenker - Department of Marketing (Marketing)
Main academic disciplines
  • Business Law
  • Customer behaviour
  • Service management
Teaching methods
  • Face-to-face teaching
Last updated on 25-06-2018

Relevant links

Learning objectives
The aim of the course is to introduce students to the fundamental theoretical frameworks of co-creation for service firms and central aspects of law in this regards. More specifically, to achieve the grade 12, students have to meet the following learning objectives with no or only minor mistakes:
  • Describe and explain advantages and disadvantages of different co-creation processes and designs
  • Account for how co-creation, incl. designing of the process, can be applied in service firms
  • Evaluate and compare appropriate co-creation types for service firms.
  • Identify and describe relevant theories for the shared economy
  • Critical reflect about the impact of different shared economy concepts for service firms.
  •  To follow academic conventions in the written presentation.  To follow academic conventions in the written presentation. To follow academic conventions in the written presentation.
Co-Creation and Shared Economy:
Exam ECTS 7,5
Examination form Home assignment - written product
Individual or group exam Individual exam
Size of written product Max. 10 pages
Assignment type Case based assignment
Duration Written product to be submitted on specified date and time.
Grading scale 7-step scale
Examiner(s) One internal examiner
Exam period Spring
Make-up exam/re-exam
Same examination form as the ordinary exam
If the student fails the ordinary exam they have to do the re-exam with the same case, but new questions regarding the case.
Description of the exam procedure

The student will receive a specific case and detailed questions regarding the case. The students should analyse the case and apply knowledge gained through the course to answer these questions as written in the learning objectives.

Course content and structure

Moving in to the third quarter the value creation process in a co-creation and shared economy perspective is focal. Involving customers and other stakeholders – how, when, and why. Different types and levels of co-creation are presented and discussed. The course also dives into theories and concepts related to the shared economy.

Key objectives are (examples):

  • Service Dominant Logic and co-creation

  • Various types of co-creation – from simple to complex (and in different areas), and the difference towards a sharing economy logic

  • Co-creation in designing service(s)

  • Co-creation in branding and promotion

  • Legal perspectives on co-creation

  • Different concepts of shared economy

  • Impact of shared economy on service firms

  • Pros and cons of co-creation and shared economy

Description of the teaching methods
The course is taught through a combination of lectures, seminars and case-studies. Thorough preparation and in-class participation is expected.
Through providing an overview of relevant literature about content and methods, as well as some hands-on insights from research practice the course is designed to be highly interactive. The course builds upon the principles of active learning: students are expected to comment on readings, and do group exercises (e.g., Oxford debates) throughout the course.
The course will start with an introductory session at which the course co-ordinator will explain the rationale and structure of the course, the course aims, the literature base, and the structure of the exam.
Feedback during the teaching period
Students will receive feedback in various forms during the course: For instance, through discussions in class, peer-group-feedback from a voluntary home-written assignment (test-exam), and written feedback after the exam.
Student workload
Course activities (including preparation) 170 hours
Exam (including exam preparation) 36 hours
Last updated on 25-06-2018