• Describe and compare theories related to entrepreneurship, business models, entrepreneurial strategies and business plans.
• Apply models that are designed to facilitate business development and frameworks for starting a project or a business.
• Create a business case which has potential and support to become a successful start-up.
• Use the tools and techniques for crafting a business development plan that tells the story of the venture and emphasizes the potential value
• Defend their business idea in verbal and written communication, as well as being able to make a convincing pitch of it.

This accelerator course is designed for those who are interested in starting their own companies or create projects within companies. The setup is based on acceleration models for start-ups and innovations (see Techstars, Ycombinator, Startup Bootcamp, Startup Reykjavik etc.). The CBS MBA acceleration model has been designed to build on knowledge and experience acquired during the CBS MBA programme. 

The purpose is to explore the start-up process of companies from an effectuation approach. The focus will be on understanding business concepts like business models, market development, prototyping, business platforms, pitching and use them to develop a business idea into a business development plan. The emphasis is on the practice of entrepreneurship and entrepreneurial strategies. The objective is that students will be able to know the most important steps in the start-up process.