• Knowledge about differences between big data vs. business data, big data analytics vs. business data analytics, and framework for business value generation from new technologies to your own company.
• Skills in methods and tools for business data analytics in terms of visual, text and predictive analytics.
• Competences to generate meaningful facts, actionable insights, valuable outcomes and sustainable impacts from business data sets.

Most companies have accumulated a surfeit of business data: customer data, performance-related data, current and historic operational data, data from employees’ engagement surveys, etc. Yet, only few can make extensive use of data to drive evidence-based management decisions, support business development and transformation. Why so?

In addition to the need of owning data of a reasonable quality, developing a solid ground for evidence-based decisions requires having the right people, with the advanced analytical skills and scientific rigor in modeling and interpretation of the results.

The course provides participants with a deep understanding of the nature of big data and business analytics, and a practical toolkit on how to perform big data analysis. Our focus is on discovering different ways to generate business value from in-house and open big data sets for the purpose of increasing competitiveness in the global marketplace.

After having attended this course, you will gain knowledge about paradigms for generating competitive advantages and business value from new technologies. Furthermore, you will understand the logic behind business and big data analytics. The course also focuses on the importance of providing evidence to sustain managerial claims, applying an analytical process that covers all activities from problem formulation to result communication, and reflecting on and managing potential pitfalls.

You will be introduced to the Centre for Business Data Analytics framework for transforming big data sets into business assets by creating meaningful facts, actionable insights, valuable outcomes, and sustainable impacts. Building on the experience of Human Capital Analytics Group at CBS, you will learn about the different kinds of human capital analytics projects that can be carried out on corporate data. Projects that supports corporate transformation and business development by linking people and performance.