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2019/2020  BA-BDMAO2022U  Business Models and Value Chains in the Digital Economy

English Title
Business Models and Value Chains in the Digital Economy

Course information
Language English
Course ECTS 7.5 ECTS
Type Mandatory
Level Bachelor
Duration One Semester
Start time of the course Spring
Timetable Course schedule will be posted at calendar.cbs.dk
Study board
BSc in Digital Management
Course coordinator
  • Ioanna Constantiou - Department of Digitalisation
Main academic disciplines
  • Managerial economics
  • Information technology
Teaching methods
  • Face-to-face teaching
Last updated on 01-04-2020

Relevant links
Learning objectives
Identify and describe the specific characteristics of digital business models and digital value chains
  • Describe and apply business model concepts for start-ups in the digital environment
  • Explain the challenges of digital transformation in relation to business models and value chains
  • Reflect on on the of digital business models and value chains of organizations competing in the digital arena
Examination
Business Models and Value Chains in the Digital Economy:
Exam ECTS 7,5
Examination form Home assignment - written product
Individual or group exam Group exam
Please note the rules in the Programme Regulations about identification of individual contributions.
Number of people in the group 2-3
Size of written product Max. 10 pages
Assignment type Case based assignment
Duration Written product to be submitted on specified date and time.
Grading scale 7-point grading scale
Examiner(s) Internal examiner and second internal examiner
Exam period Summer
Make-up exam/re-exam
Same examination form as the ordinary exam
Course content, structure and pedagogical approach

The proliferation of digital technologies has a significant impact on the business models and traditional value chains.  Digital platforms with international impact, such as Google, Amazon, Facebook are building digital ecosystems challenging existing business models and value chains. The course starts by introducing the logic behind traditional business models and value chains. Then, the course explains the digital trends which lead to new value creation structures,  enabled by digital platforms. Traditional value chains are replaced and new digital business models emerge. The course also presents strategic tools for supporting traditional businesses experiencing  digital transformation. Concepts, models, and economic principles that are useful in analyzing the digital business models and digital structures of value creation will be taught and applied on real-life cases.

 
Description of the teaching methods
lectures and workshops with case studies
Feedback during the teaching period
Feedback on the students project for the exam will be offered throughout the course.
Student workload
Lectures 30 hours
Preparation for class 100 hours
Preparation for the case studies 10 hours
Preparation for the exam project 66 hours
Expected literature

Amit, R., and Zott, C. "Value creation in e‐business," Strategic management journal (22:6‐7) 2001, pp 493-520.
Eisenmann, T., Parker, G., and Van Alstyne, M. W. "Strategies for two-sided markets," Hui, K. L., and Chau, P. Y. "Classifying digital products," Communications of the ACM (45:6) 2002, pp 73-79.
Iansiti, M., and Levien, R. "Strategy as ecology," Harvard Business Review (82:3) 2004, pp Nalebuff, B. J., and Brandenburger, A. M. "Co-opetition: Competitive and cooperative business strategies for the digital economy," Strategy & leadership (25:6) 1997, pp 28-35.
Osterwalder, A., Pigneur, Y., and Tucci, C. L. "Clarifying business models: Origins, present, and future of the concept," Communications of the association for Information Systems (16:1) 2005, p 1.
Shapiro, C., and Varian, H. R. Information rules: a strategic guide to the network economy Harvard Business Press, 2013.
 

 
Last updated on 01-04-2020