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2019/2020  BA-BHAAI1082U  Entrepreneurship & Innovation

English Title
Entrepreneurship & Innovation

Course information

Language English
Course ECTS 7.5 ECTS
Type Elective
Level Bachelor
Duration Summer
Start time of the course Summer
Timetable Course schedule will be posted at calendar.cbs.dk
Max. participants 140
Study board
Study Board for BSc in Economics and Business Administration
Course coordinator
  • Dan Maher - Department of Management, Society and Communication (MSC)
For academic questions related to the course, please contact instructor Dan Maher at dama.msc@cbs.dk
Main academic disciplines
  • Entrepreneurship
  • Innovation
  • Management
Teaching methods
  • Online teaching
Last updated on 08/06/2020

Relevant links

Learning objectives
To achieve the grade 12, students should meet the following learning objectives with no or only minor mistakes or errors:
  • Identify and apply the major steps, tools and frameworks used in discovering, evaluating and developing opportunities for new ventures.
  • Explain the theoretical underpinnings of the dynamics of innovation.
  • Demonstrate critical reasoning skills in assessing the viability of new venture opportunities.
  • Utilise and apply knowledge & methodologies used by venture capitalists to make investment decisions about new ventures.
  • Present & communicate, in a professional and informed manner, an venture elevator pitch.
Course prerequisites
Entrepreneurship and Innovation:
Exam ECTS 7.5
Examination form Home assignment - written product
Individual or group exam Individual exam
Size of written product Max. 15 pages
Assignment type Project
Duration Written product to be submitted on specified date and time.
Grading scale 7-point grading scale
Examiner(s) One internal examiner
Exam period Summer, Ordinary exam: Home Assignment: 23/24 June-10 July 2020. Please note that exam will start on the first teaching day and will run in parallel with the course (teaching period: 23 June - 9 July 2020).
Retake exam: Home Assignment: 72-hour home assignment: 5-8 October 2020 - for all ISUP courses simultaneously.
3rd attempt (2nd retake) exam: 72-hour home assignment: 23-26 November 2020 - for all ISUP courses simultaneously.
Make-up exam/re-exam
Same examination form as the ordinary exam
Retake exam: 72-hour home project assignment, max. 10 pages, new exam question
Exam form for 3rd attempt (2nd retake): 72-hour home project assignment, max. 10 pages, new exam question
Course content, structure and pedagogical approach
The continual creation of new ventures is at the heart of any vibrant economy. Yet commercialising innovative ideas is a challenging task balanced between an art and a science, optimism and pragmatism, dream and reality.
This course is for all students who are interested in the fields of entrepreneurship and innovation. It explores the challenges in conceiving, developing and bringing new ventures and innovative new products or services to market. It introduces students to the vocabulary and mindset of entrepreneurial thinking.
It will cultivate an appreciation for the factors driving new ventures and innovation activities and will straddle both entrepreneurship and intrapreneurship perspectives. The module exposes participants to the practical realities of the entrepreneurial process, yet anchors learning within clear framework structures.
The course is structured to focus participants along multiple learning pathways, firstly identifying the core concepts of innovation, and subsequently identifying and analysing new venture creation processes in depth. Students will explore opportunity recognition, appraise market sizing, and compare market adoption strategies. Students will experiment product design, business model design, with the mapping of product-market fit.  Finally, students will examine the practical reality of company creation, intellectual property protection, challenges of venture funding and growth management.
The objective of this module is to help you explore your own entrepreneurial abilities and to encourage entrepreneurial thinking in support your future business career.
The course is structured to focus participants along multiple learning pathways, firstly identifying the core concepts of innovation, and subsequently identifying and analysing  in-depth new venture creation, funding & growth processes. Extensive use will be made of the recommended core text, supplementary readings, as well as case studies and in-class exercises.
Overview :
Class 1: Introduction Innovation Dynamics - Exercise : Product-Process
Class 2: S-Curve, Dominant Design & Adoption - Exercise -Adoption
Class 3: Start-Up low-tech :  Class Case Burt’s Bees - Roxanne
Class 4: Product Planet launched in Market Space - Exercise PPM
Class 5: Re-thinking Dominant Design - Case Study Senz Umbrellas.
Class 6: Business Model Innovation - Case Study Rent-the-Runway
Class 7: Emerging Markets - Frugal Design - Case Study -Infant Warmer
Class 8: Planning A Business - Financial Modeling - Class Exercise
Class 9: Financing New Ventures - Class Exercise - VC Method
Class 10: Protecting a Business - Intellectual Property
Class 11: Growing a New Venture Business & Exit
Description of the teaching methods
This year all courses are taught digitally over the Internet. Instructors will apply a mixture of direct teaching through a live link (like Skype, Team, Zoom…) and indirect, where visual pre-recorded material is uploaded on Canvas. The instructor will inform participants about the precise format on Canvas.
Feedback during the teaching period
Further information on Canvas.

Student workload
Preliminary assignment 20 hours
Classroom attendance 33 hours
Preparation 126 hours
Feedback activity 7 hours
Examination 20 hours
Further Information
Preliminary Assignment: To help students get maximum value from ISUP courses, instructors provide a reading or a small number of readings or video clips to be read or viewed before the start of classes with a related task scheduled for class 1 in order to 'jump-start' the learning process.
Course timetable is available on https://www.cbs.dk/uddannelse/international-summer-university-programme-isup/courses-and-exams
We reserve the right to cancel the course if we do not get enough applications. This will be communicated on https://www.cbs.dk/uddannelse/international-summer-university-programme-isup/courses-and-exams end March 2020.
Expected literature

Mandatory readings:


Entrepreneurship: Successfully Launching New Ventures.
Barrington, Bruce R. and Ireland, R. Duane (2019). 
6th Edition Pearson.  IBSN: 978-1-292-25533-0


Additional relevant readings:

Simple Rules for Designing Business Models
Sayan Chatterjee, California Management Review
Vol. 55, No. 2 (Winter 2013), pp. 97-124
How Venture Capitalists Evaluate Potential Venture Opportunities
HBR Michael J Roberts, Lauren Barley 9-805-019 Dec 2004
Last updated on 08/06/2020