English   Danish

2019/2020  BA-BSACO1001U  Art and Culture Marketing, 1st year project: Arts and Culture

English Title
Art and Culture Marketing, 1st year project: Arts and Culture

Course information

Language English
Course ECTS 7.5 ECTS
Type Mandatory
Level Bachelor
Duration One Quarter
Start time of the course Fourth Quarter
Timetable Course schedule will be posted at calendar.cbs.dk
Study board
Study Board for BSc in Service Management
Course coordinator
  • Szilvia Gyimothy Mørup-Petersen - Department of Marketing (Marketing)
Main academic disciplines
  • Marketing
Teaching methods
  • Face-to-face teaching
Last updated on 02-04-2020

Relevant links

Learning objectives
The course aims to introduce the central concepts and models in marketing as well as the more specific model and concepts in relation to the marketing of services. The students must gain insight into the concept of service marketing as used in manufacturing, service and non-profit sectors. Further the students must achieve insight into the management of services, from service production to communication.

More specifically, in the end of this course, the students should be able to:
  • Demonstrate a knowledge and ability to utilize central models, concepts and theories presented through the course
  • Critically assess the value and relevance of models, concepts and theories presented through the course in relation to their practical application
  • Identify key characteristics of services and the organisational factors that aid in the production of services
  • Demonstrate an understanding and use of basic methodology to address Service Marketing
  • Demonstrate a knowledge and understanding of Economic Psychology. Economic socialisation, decision processes and buying behaviour and service psychology.
  • Demonstrate insight into the benefits and limitations of digitization
Course prerequisites
Students not enrolled in BSc in Business Administration & Service Management must document a level in English equal to TOEFL 575, and A level in mathematics equal to Danish level B
Art and Culture Marketing, 1st Year Project:
Exam ECTS 7,5
Examination form Home assignment - written product
Individual or group exam Group exam
Please note the rules in the Programme Regulations about identification of individual contributions.
Number of people in the group 2-3
Size of written product Max. 15 pages
The group project can also be written individually. The size of the individual project is Max.15 pages
Assignment type Project
Duration Written product to be submitted on specified date and time.
Grading scale 7-point grading scale
Examiner(s) Internal examiner and external examiner
Exam period Summer
Make-up exam/re-exam
Same examination form as the ordinary exam
Students that did not hand in a project for the ordinary exam must hand in a new problem formulation for the retake exam within a set deadline announced at Canvas.

Students that failed to pass the ordinary exam must hand in a new problem formulation for the retake exam within a set deadline announced at Canvas.

The student cannot claim supervision hours in connection with the retake/ reexam.
Description of the exam procedure

The final exam is 1st year project group exam.

The project is based on knowledge, methods and the concepts and vocabulary learned during the four courses taken during the semester. The project proceeds from a real-life research question derived from a firm within the sector. Students are expected to select, develop and delimitate the research question.

Course content, structure and pedagogical approach

The course provides insights into analyses of service concept in contemporary market oriented companies both internally and externally. The course make space for students to discuss the key characteristics of services and service consumption compared with that of tangible goods, the role of the consumer in the perception of service quality and the role of internal stakeholders in service delivery.

Description of the teaching methods
Teaching methods will combine class lectures and discussions for eliciting the concepts, theories and models. Students are expected to take an active part in the class discussions and exercises. Most exercises will be in small groups where preparation is essential. Group presentations and plenary discussions are vital to the success of the course. Lecture plans, cases and question for preparation will be posted at CBS Canvas.
Feedback during the teaching period
Feedback is provided in class and during supervision.
Student workload
Classes 42 hours
Preparation of cases presentation 10 hours
Mini project reading/ writing 43 hours
Preparation for classes 110 hours
Preparation for examination 20 hours
Expected literature

Jochen Wirtz & Christopher H. Lovelock (2016). Services Marketing – People, Technology, Strategy, 8th World Scientific.

Please note, minor changes may occur. The teacher will upload the final reading list to CBS Canvas two weeks before the course starts.

Last updated on 02-04-2020