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2019/2020  BA-BSACO1005U  Management of Cultural projects, processes and organizations: Arts and Culture

English Title
Management of Cultural projects, processes and organizations: Arts and Culture

Course information

Language English
Course ECTS 7.5 ECTS
Type Mandatory
Level Bachelor
Duration One Quarter
Start time of the course Third Quarter
Timetable Course schedule will be posted at calendar.cbs.dk
Study board
Study Board for BSc in Service Management
Course coordinator
  • Maximilian Schellmann - Department of Management, Politics and Philosophy (MPP)
Main academic disciplines
  • Experience economy
Teaching methods
  • Blended learning
Last updated on 18/03/2020

Relevant links

Learning objectives
At the end of the course, students should be able to:
  • Demonstrate a knowledge and understanding of the central concepts and theories presented through the course
  • Critically examine and apply theory and tools to the management of organizations and projects within the creative industries.
  • Understand the principles of creativity, creative processes, and creative labour, and recognize these in real-life cases
  • Know the basic concepts and methods relevant to management of creativity of specialized skill-holders
  • Know the basic concepts and methods relevant to management of highly uncertain and political external environments
  • Analyze and recognize organizations and projects within the creative industries, and provide theory-based suggestions for management of real-life problems.
Course prerequisites
English language skills equal to B2 level (CEFR) and math skill equal to Danish level B are recommended.
Management of Cultural projects, processes and organizations:
Exam ECTS 7.5
Examination form Home assignment - written product
Individual or group exam Individual exam
Size of written product Max. 10 pages
The project can be max. 10 standard pages in length.
Assignment type Case based assignment
Duration 72 hours to prepare
Grading scale 7-point grading scale
Examiner(s) One internal examiner
Exam period Spring
Make-up exam/re-exam
Same examination form as the ordinary exam
The make up/ re- exam is based on new 72-hour case.
Description of the exam procedure

The final exam a written project. 


Course content, structure and pedagogical approach

Many private as well as public organizations provide “content” or “experiences” in the guise of cultural services, events or products. Examples span from public cultural institutions, such as theatres and museums, to private firms within e.g. architecture and advertising, and over to the entertainment industries of e.g. music, film and literature.

These otherwise very different industries share certain managerial challenges. The two most important such challenges are a) Successfully managing the creativity of highly specialized skill-holders who develop these industries’ products and services (such as artists, musicians, designers, and writers); b) Successfully managing highly uncertain and political external environments, shaped by unpredictable tastes and trends in consumer markets, cultural policies and subsidies.

This course introduces these fundamental managerial challenges and discusses some basic management methods of overcoming them.


Description of the teaching methods
The course is based on a mix of lectures, cases, and group work. Students are expected to contribute actively to discussing the relevance of different management principles to situations where creativity and creative processes are central to competitiveness.
Feedback during the teaching period
Each session will be supplemented by brief student presentations (in groups of 3–5 people). In these presentations, students are asked to critically reflect on the specific texts under discussion (what are the texts' main theses?; how do they make you think about the Management of Cultural Projects, Processes and Organizations? what are the analytical strengths and weaknesses of the texts? can the texts be related to examples, so as to ‘probe’ and explicate its power to shed light on contemporary doings?). Students will be assigned presentations during the first session and are encouraged to consider in advance with whom they would like to form groups.Continuous feedback then consists of feedback given to students in class throughout the course after their oral presentations of class material in each lecture session (and students are encouraged to use staff consultation hours for individual or small group feedback).
Student workload
Classes 30 hours
Home assignments 7 hours
Preparation for class(including exam) 187 hours
Exam 1 hours
Further Information

The students are expected to submit a home assignment discussing and applying management principles to a real-life case, where creativity and creative processes are central.

Expected literature

• Chris Bolton (2006), Management and Creativity, Wiley
• 14 journal articles, selected chapters and cases

Please note, minor changes may occur. The teacher will uploade the final reading list to CBS Canvas two weeks before the course starts.

Last updated on 18/03/2020