English   Danish

2019/2020  BA-BSEMV1137U  Event and Festival Management

English Title
Event and Festival Management

Course information

Language English
Course ECTS 7.5 ECTS
Type Elective
Level Bachelor
Duration One Semester
Start time of the course Autumn
Timetable Course schedule will be posted at calendar.cbs.dk
Max. participants 120
Study board
Study Board for BSc in Service Management
Course coordinator
  • Szilvia Gyimothy Mørup-Petersen - Department of Marketing (Marketing)
Main academic disciplines
  • Management
  • Experience economy
  • Service management
Teaching methods
  • Face-to-face teaching
Last updated on 13-12-2019

Relevant links

Learning objectives
The course’s development of personal competences: The course seeks to qualify you to meet event management tasks/cases with a comprehensive knowledge of theories, good practices and caveats.
At the end of the course you are expected to be able to:
  • Students will have knowledge of theoretical and hands-on managerial tools that are required to succesfully conceptualize, design and plan a festival or other large/complex event, and assess the associated impacts and risks.
  • Students will be able to apply branding, marketing and sales methods that are relevant to attract sponsors as well as audiences.
  • Students will have knowledge of the legal framework, political environment in which events operate, and to establish an event budget,
Course prerequisites
English language skills equal to B2 level (CEFR) is recommended
Event and Festival Management:
Exam ECTS 7,5
Examination form Home assignment - written product
Individual or group exam Group exam
Please note the rules in the Programme Regulations about identification of individual contributions.
Number of people in the group 2-3
Size of written product Max. 15 pages
The size of the project is:
by 2 people in the group max.10 pages
by 3 people in the group max. 15 pages

It is not possible to hand in the project individually
Assignment type Project
Duration Written product to be submitted on specified date and time.
Grading scale 7-point grading scale
Examiner(s) One internal examiner
Exam period Winter
Make-up exam/re-exam
Same examination form as the ordinary exam
Description of the exam procedure

The exam project is a written festival/event proposal, addressed to an imagined, potential partner (such as a sponsor), in which you have to demonstrate your ability to apply and combine sales skills, creative thinking, practical skills, knowledge of marketing, budgetary skills, and general models and theories of the course. 

Course content, structure and pedagogical approach

The course aims at giving the students a full range introduction to elements that are crucial to planning and managing both big scale festivals, and small scale events. After the course they should be familiar with general managerial functions at events, and understand the role of events in society. They will be able to analyze existing events, and have knowledge of specific tools and measures that are required to succesfully plan and manage events. 

The course covers all major aspects of event management. Event policies in specific markets will be explored, and specific cases will be presented by the lecturer or analyzed in study groups. The students' study groups will also look into the opportunities offered by online planning tools, ticketing tools, and other technologies.

The course will make use of guest lecturers from the industry or from CBS in order to ensure the that the most recent theories, practices and trends are presented. 

Description of the teaching methods
Teaching is based on lectures, class discussions, and case analyses in groups.
Feedback during the teaching period
During the semester the students are assigned to a study group. The group is expected to conduct research in international festival policies, and will undertake exercises based on course book questions. The group will also take steps to conceptualize and plan an event as a form of "practice" prior to writing the final exam paper. Study groups will present their findings and cases to the class and teacher for feedback.. (See learning objectives).
Student workload
Lectures 36 hours
Preparation for class end exam 170 hours
Expected literature

Festival and Special Event Management, 5th Edition

Johnny Allen,  William O'Toole,  Robert Harris,  Ian McDonnell

ISBN: 978-1-742-16461-8

Last updated on 13-12-2019