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2019/2020  BA-BSTHO1012U  Contemporary Issues in Tourism Demand, 2nd year project: Tourism and Hospitality

English Title
Contemporary Issues in Tourism Demand, 2nd year project: Tourism and Hospitality

Course information

Language English
Course ECTS 7.5 ECTS
Type Mandatory
Level Bachelor
Duration One Quarter
Start time of the course Fourth Quarter
Timetable Course schedule will be posted at calendar.cbs.dk
Study board
Study Board for BSc in Service Management
Course coordinator
  • Ana Maria Munar - Department of Management, Politics and Philosophy (MPP)
Main academic disciplines
  • Customer behaviour
  • Experience economy
  • Cultural studies
Teaching methods
  • Face-to-face teaching
Last updated on 27-03-2020

Relevant links

Learning objectives
• Develop and present a scientific problem related to tourism demand
• Critically analyse and apply theories and concepts
• Select, explain and apply appropriate methodological frameworks
• Analyse and discuss theoretical implications, and present managerial recommendations of the problem examined in the project
• Write and present to audiences an academic research report
Contemporary Issues in Tourism Demand, 2nd Year Project:
Exam ECTS 7,5
Examination form Home assignment - written product
Individual or group exam Group exam
Please note the rules in the Programme Regulations about identification of individual contributions.
Number of people in the group 2-3
Size of written product Max. 20 pages
The project can also be written individually

The project size should be:
• 1 students: max.10 standard pages
• 2 students: max.15 standard pages
• 3 students: max. 20 standard pages
Assignment type Project
Duration Written product to be submitted on specified date and time.
Grading scale 7-point grading scale
Examiner(s) Internal examiner and external examiner
Exam period Summer
Make-up exam/re-exam
Same examination form as the ordinary exam
Students that did not hand in a project for the ordinary exam must hand in a new problem formulation for the retake exam within a set deadline announced at Canvas.

Students that failed to pass the ordinary exam must hand in a new problem formulation for the retake exam within a set deadline announced at Canvas.

The student cannot claim supervision hours in connection with the retake/ reexam.
Description of the exam procedure

The final exam is a group project which is also the final academic output of the 2nd  year.


This evaluation is an overall assesment of the student's academic performance. This means that the assesment can include the student’s ability to spell and write as well as the student's general linguistic habilities, but in the evaluation the mastering and demonstration of academic knowledge is given preference. 

Course content, structure and pedagogical approach

This course deals with the factors influencing the development of contemporary tourism demand from an interdisciplinary perspective. It introduces theories and empirical studies at the forefront of research in the field of tourism. Students gain insights on factors that impact on the ability, motivation and experience of travel in a fast changing world such as tourist embodiment, performances, commodification, authenticity, gender, sexuality and digital communication among others.  The course presents the latest  theoretical frameworks from the perspective of several social sciences to comprehend tourist behaviour and tourist consumption.  It examines the complex interrelationship between technological development and tourism demand. The aim of this course is also to explore various aspects of demand trends for emerging tourism products and destinations. Finally, the readings and teaching activities aim to provide theoretical and conceptual frameworks, and overall inspiration for the second year projects.

Description of the teaching methods
The course includes lectures, student's presentations and interactive exercises in class.

Groups working on their 2nd year project can request, on their own initiative, supervision support. In order to enroll for supervision, groups must submit a problem formulation for their project, as part of the group form. Groups that submit poor or no problem formulation, or submit after the given date, cannot be guaranteed a supervisor.
Feedback during the teaching period
The course includes in-class activities where feedback will be provided by the teacher, and also team presentations with teacher-students and students-students feedback.
Student workload
Lectures 30 hours
Study and preparation for class 90 hours
2nd year project and examination 86 hours
Expected literature

A compendium of research articles and book chapters.

Last updated on 27-03-2020