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2019/2020  KAN-CCBLV1702U  Creative Industries and Creative Work

English Title
Creative Industries and Creative Work

Course information

Language English
Course ECTS 7.5 ECTS
Type Elective
Level Full Degree Master
Duration One Semester
Start time of the course Autumn
Timetable Course schedule will be posted at calendar.cbs.dk
Min. participants 30
Max. participants 70
Study board
Study Board for BSc and MSc in Business, Language and Culture, MSc
Course coordinator
  • Ana Alacovska - Department of Management, Society and Communication (MSC)
Main academic disciplines
  • Innovation
  • Communication
  • Sociology
Teaching methods
  • Face-to-face teaching
Last updated on 12-02-2019

Relevant links

Learning objectives
  • Describe, compare and critically re-assess relevant sociological and socio-economic theories of creative industries;
  • Compare and evaluate explanations of creative processes relevant to creative industries, derived from different theoretical perspectives.
  • Account for the organizational structure and labour dynamics of selected creative industries
  • Apply in a critical and analytical manner these theories to empirical examples (case studies)
Creative Industries and Creative Work:
Exam ECTS 7,5
Examination form Home assignment - written product
Individual or group exam Individual exam
Size of written product Max. 10 pages
Assignment type Written assignment
Duration Written product to be submitted on specified date and time.
Grading scale 7-point grading scale
Examiner(s) One internal examiner
Exam period Winter
Make-up exam/re-exam
Same examination form as the ordinary exam
Description of the exam procedure

The examination will consist of a written paper, based on an examination question which will be set half way through the course. Students should base their answers  on the syllabus and make critical use of at least seven course readings. Essays may also include additional material relating to the study of creative work and creative industries.

Students will be expected to show that they have achieved the learning objectives outlined above and that they are able to reflect upon their content in an independent, thoughtful manner.

Course content, structure and pedagogical approach

The course presents an introduction to creative work in creative industries. It covers a range of topics such as: the definition, relevance and characteristics of creative industries; the digital and algorithmic transformations in media industries; the impact of digital technologies on the traditional value chains in the industry; managmenet of creative processes; socio-economic organization of creative industries; management of creative people and creative values; pricing and value creation; the rise of new media  entrepreneurship such as fashion and food blogging as well as crowd-funded and crowdsourced design.


Creative industries are the fastest growing industries, employing about a third of the entire labour force in most developed countries. Creative industries refer to a group of industries with a high level of artistic input, including cinema, publishing, television, music, design, fashion, dance, theatre and art. Permeated by radical uncertainty of both demand and creative output, predicated on the efforts of creative people, such as artists and designers, who are famous for being eccentric, individualistic and deeply invested in their creative work, and consisting usually of ephemeral project work involving hundreds of people on contingent contracts, creative industries indeed represent a distinct challenge to managers. The course will offer students tools for the analysis, evaluation and understating of the organizational challenges in creative industries (how is the messy business of making creative products managed?) as well as their work dynamics (how is it like to work in these industries?). Students will be taken through central readings and key concepts in the contemporary creative industries literature which will place them on firm scientific ground to understand, analyze and interpret the complex and ambivalent realities of the creative sector.


In addition to standard readings on creative processes in Europe and the United Sates special attention will be paid to Danish and Scandinavian variations of different creative industries and their functioning vis-à-vis local/regional/global business and cultural policies. The strategic role of creativity in knowledge economies, future competitiveness, innovation, research and development will be also explored by study excursions/visits to acclaimed and award-winning Danish creative companies and engaged conversations with creative professionals.

Description of the teaching methods
Class lectures and discussions will be related to a compendium of readings. The latter will consist of theoretical articles and case studies illustrating the different practices of creative industries in different parts of the world.

Study visits to creative companies are envisaged.

Guest lecturers will be invited for class discussions.
Feedback during the teaching period
Feedback is given in the following manner:

1. in class usually at the beginning of each lecture there will be an open Q&A session
2. in relation to interim assignments (case-based work)
3. during office hours
Student workload
Preparation 126 hours
Teaching 30 hours
Examination 50 hours
Expected literature

Pierre Bourdieu (1998) The Rules of Art. Palo Alto: Stanford University Press.

Pierre Bourdieu, “The production of belief: contribution to an economy of symbolic goods.” In R. Collins et al. (eds.) Media, Culture & Society: A Critical Reader, 1986.

Richard Caves, Creative Industries. Cambridge, MA.: Harvard University Press, 2000.

Keith Negus and Michael Pickering, Creativity, Communication and Cultural Value. London: Sage, 2004.

Hesmondhalgh, D and Baker, S (2012) Creative labour: Media work in three cultural industries. London: Routledge


Last updated on 12-02-2019