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2019/2020 KAN-CCMVI2090U Management of Digital Platforms
| English Title | |
| Management of Digital Platforms |
Course information |
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| Language | English |
| Course ECTS | 7.5 ECTS |
| Type | Elective |
| Level | Full Degree Master |
| Duration | Summer |
| Start time of the course | Summer |
| Timetable | Course schedule will be posted at calendar.cbs.dk |
| Max. participants | 80 |
| Study board |
Study Board for MSc in Economics and Business
Administration
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| Course coordinator | |
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| For academic questions related to the course, please contact instructor Jörg Claussen at jcl.si@cbs.dk | |
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| Teaching methods | |
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| Last updated on 16/04/2020 | |
Relevant links |
| Learning objectives | ||||||||||||||||||||||||
To achieve the grade 12, students should meet the
following learning objectives with no or only minor mistakes or
errors:
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| Course prerequisites | ||||||||||||||||||||||||
| Completed Bachelor degree or equivalent | ||||||||||||||||||||||||
| Examination | ||||||||||||||||||||||||
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| Course content, structure and pedagogical approach | ||||||||||||||||||||||||
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Nowadays digital platforms are ubiquitous and range from
social media to e-commerce, payment networks, and operating
systems. Digital platforms operate as intermediaries (e.g.
Booking.com, Amazon, iOS, Tinder) in business-to-business and
business-to-consumer environments as well as among individuals. The
drivers of platform markets’ success are complex, and they can be
generally summarized into network effects, technology diffusion,
and users’ switching costs. In addition, digital platforms markets
introduced new business models and novel pricing structures, which
reshaped both the competition between firms and their relationship
with consumers.
The course addresses these fundamental and contemporary issues
and organizes around five main questions:
What are the characteristics that define a digital platform
market?
How do firms design or re-design their strategies to succeed in a digital platform market? How do platforms’ characteristics influence competition across industries and between newly born and established firms? How do users behave in this new environment? How do the regulators respond to changes introduced by digital platforms to preserve consumers’ interest and healthy competition? Preliminary assignment: Identify one digital platform and be
prepared to present in in two minutes (no slides) in the first
class.
Class 1: Characteristics of two-sided markets
Class 2: Network effects and switching costs Class 3: Market structure Class 4: Adoption and diffusion Class 5: Pricing strategies in two-sided markets Class 6: Complementors Feedback activity: Mock exam
Class 7: Compatibility
Class 8: New business models Class 9: Competition and disruption Class 10: Consumer 2.0 Class 11: Quo Vadis Digitization? |
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| Description of the teaching methods | ||||||||||||||||||||||||
| This year all courses are taught digitally over the Internet. Instructors will apply a mixture of direct teaching through a live link (like Skype, Team, Zoom…) and indirect, where visual pre-recorded material is uploaded on Canvas. The instructor will inform participants about the precise format on Canvas. | ||||||||||||||||||||||||
| Feedback during the teaching period | ||||||||||||||||||||||||
| Mock exam covering lectures 1-6 and discussion of
expected answers
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| Student workload | ||||||||||||||||||||||||
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| Further Information | ||||||||||||||||||||||||
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Preliminary Assignment: To help students get maximum value
from ISUP courses, instructors provide a reading or a small number
of readings or video clips to be read or viewed before the start of
classes with a related task scheduled for class 1 in order to
'jump-start' the learning process.
Course timetable is available on
https://www.cbs.dk/uddannelse/international-summer-university-programme-isup/courses-and-exams
We reserve the right to cancel the course if we do not get
enough applications. This will be communicated on
https://www.cbs.dk/uddannelse/international-summer-university-programme-isup/courses-and-exams
end March 2020.
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| Expected literature | ||||||||||||||||||||||||
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Mandatory readings:
Class 1: Characteristics of two-sided markets
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