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2019/2020  KAN-CCUSO2002U  Developing and Incentivizing Sales and Marketing

English Title
Developing and Incentivizing Sales and Marketing

Course information
Language English
Course ECTS 7.5 ECTS
Type Mandatory
Level Full Degree Master
Duration One Quarter
Start time of the course Third Quarter
Timetable Course schedule will be posted at calendar.cbs.dk
Study board
Study Board for MSc in Economics and Business Administration
Course coordinator
  • Allan Hansen - Department of Operations Management (OM)
Main academic disciplines
  • Human resource management
  • Business psychology
  • Economics
Teaching methods
  • Face-to-face teaching
Last updated on 16/03/2020

Relevant links
Learning objectives
  • Explain, structure and combine the various concepts, issues and models related to performance information and firm value creation introduced at the course
  • Identify and analyse design problems related to performance management systems and processes in organizations by using the concepts and models from the course
  • Critically reflect upon various design solutions proposed by theories and models applied at the course in terms of their value and relevance in specific organizational settings
Prerequisites for registering for the exam (activities during the teaching period)
Number of compulsory activities which must be approved: 1
Compulsory home assignments
The student must get 1 out of 2 assignments/activities approved in order to attend the ordinary exam.

1. Multiple choice test: After the first half of the course a mandatory multiple-choice test is administered. The purpose of the test is to provide students with an overview of which key topics and ways of reasoning they master and which not. More specifically, the multiple-choice primarily test examines students’ capabilities with respect to (i) knowledge and (ii) comprehension for the topics covered in the course. This helps students to better prepare for the final exam.

2. Written home assignment: The students are asked in groups to write an essay based on an assignment given by the instructor at the last part of the course. Each group receives a 20 minutes feedback by the course instructor based on the instructor’s assessment of the essay. The assignment helps students to prepare for the final exam.

Students will not have extra opportunities to get the required number of compulsory activities approved prior to the ordinary exam. If a student has not received approval of the required number of compulsory activities or has been ill, the student cannot participate in the ordinary exam.
If a student prior to the retake is still missing approval for the required number of compulsory activities and meets the pre-conditions set out in the program regulations, an extra assignment is possible.

The extra assignment is a 10 page home assignment that will cover the required number of compulsory activities. If approved, the student will be able to attend retake.
Examination
Developing and Incentivizing Sales and Marketing:
Exam ECTS 7.5
Examination form Home assignment - written product
Individual or group exam Individual exam
Size of written product Max. 10 pages
Assignment type Written assignment
Duration Written product to be submitted on specified date and time.
Grading scale 7-point grading scale
Examiner(s) Internal examiner and second internal examiner
Exam period Summer
Make-up exam/re-exam
Same examination form as the ordinary exam
Course content, structure and pedagogical approach

The aim of the course is to strengthen the student’s competence to analyse and design performance measurement and incentive systems useful for aligning, engaging, and developing the commercial organization’s workforce. By advancing the students’ knowledge of the roles of performance measurement, goal setting, feedback, evaluations, and compensation, new tools to improve coordination and motivation of the commercial organization are provided.

 

Course content:

The course outlines a framework for analysing and developing performance management systems and processes in a cross-disciplinary perspective. The course departs from organizational economics  (e.g. agency and transaction costs economics) but adds psychological and sociological theory in order to better understand and improve performance information system and process design for informing, incentivizing, conditioning, and documenting key customer and commercial processes in the firm.

 

Key topics addressed at the course are:

  • The purposes of performance information in organizations and the value-creating effects.
  • Key design choices related to performance evaluation in organizations (choice of performance measures as well as performance target setting).
  • Fundamentals around financial incentive provision in organizations (incl. bonuses, sales provision, promotion opportunities etc.).
  • Goal setting and feedback process design.
  • Intrinsic and extrinsic motivation.
  • Performance culture.
  • Control versus trust.
Description of the teaching methods
Theoretical dialog lectures are mixed with case discussions. The lectures introduce concepts and models decisive for understanding performance management issues and outline their theoretical assumptions. Through cases and exercises students train the application of concepts, theories, and models in order to design value creating performance management and incentive systems in organizations.

The teaching methods is through debate, case studies, and a constant dialog between theory and practice.
Feedback during the teaching period
The students will receive feedback with respect to their case work
Student workload
Teaching 33 hours
Preparation 123 hours
Exam 50 hours
Expected literature

DeNisi, A. S., & Smith, C. E. (2014). Performance Appraisal, Performance Management, and Firm-Level Performance: A Review, a Proposed Model, and New Directions for Future Research. Academy of Management Annals, 8(1), 127–179

 

Cappelli, P., Travis, A., & Tavis, A. (2016). The Performance Management Revolution. Harvard Business Review, (October)

 

Gibbons, R., & Roberts, J. (2013). Economics of incentives in organizations. In R. Gibbons & J. Roberts (Eds.), The Handbook of Organizational Economics (pp. 56–99). Princeton University Press.
Last updated on 16/03/2020