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2019/2020  KAN-CICOO1004U  Cross-Cultural Management

English Title
Cross-Cultural Management

Course information

Language English
Course ECTS 7.5 ECTS
Type Mandatory
Level Full Degree Master
Duration One Semester
Start time of the course Autumn
Timetable Course schedule will be posted at calendar.cbs.dk
Study board
Study Board for Master of Arts (MA) in International Business Communication in English
Course coordinator
  • Alex Klinge - Department of Management, Society and Communication (MSC)
  • Simon Ulrik Kragh - Department of Management, Society and Communication (MSC)
Main academic disciplines
  • Intercultural studies
  • Organisational behaviour
  • Sociology
Teaching methods
  • Face-to-face teaching
Last updated on 14-02-2019

Relevant links

Learning objectives
  • explain and analyze the content of the different types of society and culture, their differences and the causes of cultural change as discussed in the course literature.
  • explain how the different types of society and culture discussed in the course gives rise to culturally different business relationships and organizational and managerial structures.
  • critically evaluate the advantages and limitations of the concepts of culture and cultural change and the societal level of analysis.
  • critically evaluate the advantages and limitations of the theories of organizational culture, including the role of theoretical perspectives in the management of cultural diversity, including inter-firm cooperation and mergers and acquisitions.
Cross-Cultural Management:
Exam ECTS 7,5
Examination form Oral exam based on written product

In order to participate in the oral exam, the written product must be handed in before the oral exam; by the set deadline. The grade is based on an overall assessment of the written product and the individual oral performance.
Individual or group exam Individual exam
Size of written product Max. 2 pages
Assignment type Synopsis
Written product to be submitted on specified date and time.
20 min. per student, including examiners' discussion of grade, and informing plus explaining the grade
Grading scale 7-point grading scale
Examiner(s) Internal examiner and external examiner
Exam period Winter
Make-up exam/re-exam
Same examination form as the ordinary exam
Course content, structure and pedagogical approach

The aim of the course is to provide students with a theory of culture and cultural change as they affect markets and organizations.


The first part of the course focuses on Inglehart’s distinction between traditional, modern and postmodern society and culture with the aim of showing how the different socio-cultural types give rise to different business and organizational cultures across the world’s countries. Using cases from China, Africa and Latin America it is shown how personal relationships of family and friendship structure business relations constituting the cultural context of management in developing countries.


The modern, industrial type of organization, the technical-bureaucratic structure and the values it contains, is illustrated using McDonald’s, and the use of postmodern values and ideals as a business opportunity is illustrated using the Body shop as an exemplary case.


The second half of the course focuses on the organizational culture of international companies, how it reflects values and norms in the environment and on the analytical perspectives used in the analysis of organizational culture. The course presents and discusses different approaches to the management of cultural diversity with particular attention to the importance of managers’ view on culture and how it may be reflected in their management of cultural diversity.


The last part of the course deals with importance of culture in interfirm relationships and in mergers and acquisitions. 


Indicative literature:


Kragh and Dyrhauge eds.: Cross-Cultural Management. Latest edition. (Compilation of texts) 


Nina Jacob: Intercultural Management. MBA Masterclass. Kogan page. 2003



Description of the teaching methods
To be announced.
Feedback during the teaching period
Takes place during lectures.
Student workload
Preparation for lectures 95 hours
Preparation for classses 76 hours
Preparation for the exam 35 hours
Last updated on 14-02-2019