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2019/2020  KAN-CSCBO1003U  Creative Industries, Innovation and Strategy

English Title
Creative Industries, Innovation and Strategy

Course information

Language English
Course ECTS 15 ECTS
Type Mandatory
Level Full Degree Master
Duration One Quarter
Start time of the course Autumn, First Quarter
Timetable Course schedule will be posted at calendar.cbs.dk
Study board
Study Board for MSc in Social Sciences
Course coordinator
  • Mark Lorenzen - Department of Strategy and Innovation (SI)
Main academic disciplines
  • Innovation
  • Experience economy
  • Strategy
Teaching methods
  • Face-to-face teaching
Last updated on 11-10-2019

Relevant links

Learning objectives
  • Demonstrate an understanding of the role of creativity for value creation and competitiveness
  • Identify and analyze the nature of competition in creative industries, including the nature of service and consumer markets, customization and experimentation
  • Identify and analyze product development and innovation issues special to creative business processes, including product quality, variety, and novelty
  • Identify and analyze organizational issues special to creative business processes, including project organization, firm boundary problems, networks, clustering and different firm types in the creative in industries
  • Choose and apply appropriate search strategies in order to identify and leverage internal and external sources of creative ideas
  • Choose and apply appropriate strategies for balancing search and legitimacy for incumbent vs. entrepreneurial firms in creative industries
  • Apply strategy analysis related to creative business processes to real-life business cases
Creative Industries, Innovation and Strategy:
Exam ECTS 15
Examination form Home assignment - written product
Individual or group exam Individual exam
Size of written product Max. 15 pages
Assignment type Case based assignment
Duration 7 days to prepare
Grading scale 7-point grading scale
Examiner(s) Internal examiner and second internal examiner
Exam period Autumn
Make-up exam/re-exam
Same examination form as the ordinary exam
Course content, structure and pedagogical approach

The course lays the foundation for applying business economics method to creative business processes. It defines the categories and issues addressed during the whole CBP. Students are introduced to issues associated with complex economic activities that are typically found in cultural industries and other creative industries. It also provides an overview of the industry structures in the creative industries, with particular focus on cultural industries.

Description of the teaching methods
Teaching will integrate lectures, cases and hands-on practical exercises. Guest teachers from the industry present real life situations for discussion in class. Students are expected to participate extensively in class discussions and to complete group work assignments. Please notice that the work load is intensive during periods with group work assignments.
Feedback during the teaching period
Four group presentations and class-based discussions with feedback to students' solutions and strategies.
Online 'Terms and Concepts' quiz at the end of the course.
Student workload
Course activities (including preparation) 210 hours
Exam (including exam preparation) 202 hours
Further Information

The course consists of 18 classes (13 sessions combining lectures and case study work, five workshop days) plus a workshop day dedicated to the exam project.




Last updated on 11-10-2019