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2019/2020  MA-MMBFV1075U  Business Development

English Title
Business Development

Course information

Language English
Course ECTS 3 ECTS
Type Mandatory
Level Part Time Master
Duration One Quarter
Start time of the course Fourth Quarter
Timetable Course schedule will be posted at calendar.cbs.dk
Study board
Study Board for Full-Time MBA
Course coordinator
  • Eythor Jonsson - Department of Strategy and Innovation (SI)
Main academic disciplines
  • Statistics and quantitative methods
  • Economics
Teaching methods
  • Face-to-face teaching
Last updated on 28-06-2019

Relevant links

Learning objectives
  • Describe and compare theories related to entrepreneurship, business models, entrepreneurial strategies and business plans.
  • Apply models that are designed to facilitate business development and frameworks for starting a project or a business.
  • Create a business case which has potential and support to become a successful start-up.
  • Use the tools and techniques for crafting a business development plan that tells the story of the venture and emphasizes the potential value
  • Defend their business idea in verbal and written communication, as well as being able to make a convincing pitch of it.
Business Development:
Exam ECTS 3
Examination form Home assignment - written product
Individual or group exam Individual exam
Size of written product Max. 10 pages
Assignment type Report
Duration Written product to be submitted on specified date and time.
Grading scale 7-point grading scale
Examiner(s) One internal examiner
Exam period Summer
Make-up exam/re-exam
Same examination form as the ordinary exam
Course content, structure and pedagogical approach

This accelerator course is designed for those who are interested in starting their own companies or create projects within companies. The setup is based on acceleration models for start-ups and innovations (see Techstars, Ycombinator, Startup Bootcamp, Startup Reykjavik etc.). The CBS MBA acceleration model has been designed to build on knowledge and experience acquired during the CBS MBA programme. 


The purpose is to explore the start-up process of companies from an effectuation approach. The focus will be on understanding business concepts like business models, market development, prototyping, business platforms, pitching and use them to develop a business idea into a business development plan. The emphasis is on the practice of entrepreneurship and entrepreneurial strategies. The objective is that students will be able to know the most important steps in the start-up process.



Description of the teaching methods
The accelerator course is mentor driven process with few short lectures. Mentors will help students to develop their business ideas during the course. The mentors are experienced mentors for accelerators, investors, researchers and entrepreneurs.

The main project of the course is to a develop a business idea, pitch the idea and to write a business development plan. This is an individual assignment
Feedback during the teaching period
The interactive case discussion format allows for continuous feedback. The students are expected to attend class, be prepared and participate..
Student workload
Teaching 20 hours
Preparation 20 hours
Examination 10 hours
Last updated on 28-06-2019