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2020/2021  BA-BHAAI1064U  Managing Strategically in a Globalised World

English Title
Managing Strategically in a Globalised World

Course information

Language English
Course ECTS 7.5 ECTS
Type Elective
Level Bachelor
Duration Summer
Start time of the course Summer
Timetable Course schedule will be posted at calendar.cbs.dk
Max. participants 120
Study board
Study Board for BSc in Economics and Business Administration
Course coordinator
  • Dennis Lee - Department of International Economics, Goverment and Business (EGB)
For academic questions related to the course, please contact instructor Dennis Lee at dle.egb@cbs.dk

(Alternative email address: dennislee@stu.edu.cn)
Main academic disciplines
  • Entrepreneurship
  • Management
  • Strategy
Teaching methods
  • Online teaching
Last updated on 21/01/2021

Relevant links

Learning objectives
To achieve the grade 12, students should meet the following learning objectives with no or only minor mistakes and errors:

Learning Outcomes - Upon completion of this course, participants should be able to:
  • Describe the concepts of strategic management models.
  • Identify methods of achieving sustainable competitive advantage in relevant markets.
  • Explain key success factors of an entity by identification of core competencies, competitive advantages and strategies.
  • Apply the principles of strategic analysis in both domestic and international settings.
  • Assess the suitability of various forms of strategic options, in a global environment context.
  • Make and defend decisions in the choice between competing strategic alternatives.
  • Demonstrate awareness of issues relating to the implementation and monitoring of a chosen strategy.
Course prerequisites
Strategic Management is a capstone course for an undergraduate business major program. Participants should be familiar with principles of management and functional business management concepts.
Managing Strategically in a Globalised World:
Exam ECTS 7.5
Examination form Home assignment - written product
Individual or group exam Individual exam
Size of written product Please see text below
4 hour home assignment. No requirement for maximum number of pages.
Assignment type Written assignment
Duration Written product to be submitted on specified date and time.
Grading scale 7-point grading scale
Examiner(s) One internal examiner
Exam period Summer, Ordinary exam: 4 hour home assignment in the period of 26 – 30 July 2021
Retake exam: 4 hour home assignment in the period of 20 - 24 September 2021
3rd attempt (2nd retake) exam: 72-hour home assignment- 22 - 25 November 2021 – for all ISUP courses simultaneously

Exam schedules available on https:/​/​www.cbs.dk/​uddannelse/​international-summer-university-programme-isup/​courses-and-exams
Make-up exam/re-exam
Same examination form as the ordinary exam
Retake exam: 4 hour home assignment, new exam question
Exam form for 3rd attempt (2nd retake): 72-hour home project assignment, max. 10 pages.
Course content, structure and pedagogical approach

This course introduces participants to the concepts and issues involved in strategic management as well as the actions required to acquire and maintain competitive advantages in business. 


Lessons taught will aid participants in understanding the relationship between strategy and business performance. Attention will focus on appreciating why some organizations outperform others in a global environment.
Participants will be brought through and develop an understanding of the strategic management process and cases will be discussed to reinforce the theoretical framework..


Preliminary assignment: Based on uploaded materials and any others students can find on the internet, sketch out a Strategic Management Framework as comprehensively as they  can.
Class 1: Introducing Strategy
Class 2: The External Environment
Class 3: The Internal Assessment
Class 4: Strategic Capabilities and Purpose
Class 5: Strategic Choices/ Options (1) - Growth; Stability; and Defensive strategies
Class 6: Strategic Choices/ Options (2) - Introducing Strategic Planning Tools for decision-making
Feedback activity: Revision (with questions and answers) feedback from students on classes 1-5 (approx. 30 mins) to check understanding of course content and effectiveness of pedagogy.
Class 7: International Strategies
Class 8: Strategy in Action - Organizing for success
Class 9: Strategy in Action - Functional strategies
Class 10: Performance and control measures
Class 11: Once again, Managing Strategically - A case study

Description of the teaching methods
This year all courses are taught digitally over the Internet. Instructors will apply direct/live teaching through a link (like Skype, Team, Zoom). In some courses, pre-recorded material will also be used.
Feedback during the teaching period
Revision (with questions and answers) feedback from students on classes 1-5 (approx. 30 mins) to check understanding of course content and effectiveness of pedagogy.
Student workload
Preliminary assignment 20 hours
Classroom attendance 33 hours
Preparation 126 hours
Feedback activity 7 hours
Examination 20 hours
Further Information

Preliminary Assignment: Based on uploaded materials and any other resources, the student can find on the internet, sketch out a Strategic Management Framework/ Process as comprehensively as the student can.


Course timetable is available on https://www.cbs.dk/uddannelse/international-summer-university-programme-isup/courses-and-exams


We reserve the right to cancel the course if we do not get enough applications. This will be communicated on https://www.cbs.dk/uddannelse/international-summer-university-programme-isup/courses-and-exams in March 2021.




Expected literature

Mandatory readings:


Strategic Management: A Competitive Advantage Approach, Concepts and Cases: Global Edition,16/e
Fred R. David and Forest R. David
ISBN: 9781292148496

Additional relevant readings:


Exploring Strategy, 12th Edition
Johnson G; Whittington R; Scholes K; Angwin D; and Regner P.
Pearson Education
ISBN: 9781292282459

Last updated on 21/01/2021