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2020/2021 BA-BHAAI1082U Entrepreneurship & Innovation
| English Title | |
| Entrepreneurship & Innovation |
Course information |
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| Language | English |
| Course ECTS | 7.5 ECTS |
| Type | Elective |
| Level | Bachelor |
| Duration | Summer |
| Start time of the course | Summer |
| Timetable | Course schedule will be posted at calendar.cbs.dk |
| Max. participants | 120 |
| Study board |
Study Board for BSc in Economics and Business
Administration
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| Course coordinator | |
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| For academic questions related to the course, please contact instructor Dan Maher at dama.msc@cbs.dk | |
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| Teaching methods | |
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| Last updated on 27/04/2021 | |
Relevant links |
| Learning objectives | ||||||||||||||||||||||
To achieve the grade 12, students should meet the
following learning objectives with no or only minor mistakes or
errors:
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| Course content, structure and pedagogical approach | ||||||||||||||||||||||
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The continual creation of new ventures is at the heart of any
vibrant economy. Yet commercialising innovative ideas is a
challenging task balanced between an art and a science, optimism
and pragmatism, dream and reality.
This course is for all students who are interested in the
fields of entrepreneurship and innovation. It explores the
challenges in conceiving, developing and bringing new ventures and
innovative new products or services to market. It introduces
students to the vocabulary and mindset of entrepreneurial
thinking.
It will cultivate an appreciation for the factors driving new
ventures and innovation activities and will straddle both
entrepreneurship and intrapreneurship perspectives. The module
exposes participants to the practical realities of the
entrepreneurial process, yet anchors learning within clear
framework structures.
The course is structured to focus participants along multiple
learning pathways, firstly identifying the core concepts of
innovation, and subsequently identifying and analysing new venture
creation processes in depth. Students will explore opportunity
recognition, appraise market sizing, and compare market adoption
strategies. Students will experiment product design, business model
design, with the mapping of product-market fit. Finally,
students will examine the practical reality of company creation,
intellectual property protection, challenges of venture funding and
growth management.
Extensive use will be made of the recommended core text,
supplementary readings, as well as case studies and in-class
exercises.
The objective of this course is to help you explore your own
entrepreneurial abilities and to encourage entrepreneurial thinking
in support your future business career.
Preliminary assignment: before the course starts, students
should read the SENZ Umbrella Case study (downloadable on Canvas)
and Chapter 2 in the textbook, and ask themselves the following
questions : a) Where do ideas come from?, b) How do
I take action on my idea?, c) Can an idea really challenge an
accepted standard ?, d) How do I protect my idea ? e)
How will I turn my idea into reality? In the first
class, we will address these points of departures, based on student
contributions
Overview :
Class 1: Introduction Innovation Dynamics - Exercise :
Product-Process
Class 2: S-Curve, Dominant Design & Adoption - Exercise -Adoption Class 3: Opportunity Evaluation & Design Thinking Class 4: Product Planet launched in Market Space - Exercise PPM Class 5: Re-thinking Dominant Design - Case Study Senz Umbrellas. Class 6: Business Model Innovation - Case Study Rent-the-Runway Class 7: Emerging Markets - Frugal Design - Case Study -Infant Warmer Class 8: Planning A Business - Financial Modeling - Class Exercise Class 9: Financing New Ventures - Class Exercise - VC Method Class 10: Protecting a Business - Intellectual Property & Elevator pitch I Class 11: Growing a New Venture Business & Exit & Elevator pitch II |
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| Description of the teaching methods | ||||||||||||||||||||||
| This year all courses are taught digitally over the Internet. Instructors will apply direct/live teaching through a link (like Skype, Team, Zoom). In some courses, pre-recorded material will also be used. | ||||||||||||||||||||||
| Feedback during the teaching period | ||||||||||||||||||||||
| Further information on Canvas.
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| Further Information | ||||||||||||||||||||||
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Preliminary Assignment: To help students get maximum value
from ISUP courses, instructors provide a reading or a small number
of readings or video clips to be read or viewed before the start of
classes with a related task scheduled for class 1 in order to
'jump-start' the learning process.
Course timetable is available on
https://www.cbs.dk/uddannelse/international-summer-university-programme-isup/courses-and-exams
We reserve the right to cancel the course if we do not get
enough applications. This will be communicated on
https://www.cbs.dk/uddannelse/international-summer-university-programme-isup/courses-and-exams
in March 2021.
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| Expected literature | ||||||||||||||||||||||
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Mandatory readings:
Entrepreneurship: Successfully Launching New Ventures.
Additional relevant readings: Simple Rules for Designing Business Models Sayan Chatterjee, California Management Review Vol. 55, No. 2 (Winter 2013), pp. 97-124 How Venture Capitalists Evaluate Potential Venture
Opportunities
HBR Michael J Roberts, Lauren Barley 9-805-019 Dec 2004 |
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Last updated on
27/04/2021