| Learning objectives |
to be announced
- Identify opportunities and benefits from global R&D,
technology, and innovation
- Identify and mitigate the challenges and risks from engaging in
transnational innovation in the context of MNC strategy formulation
and implementation
- Develop global innovation and technology strategies for
internationally operating firms
- Assess effectiveness of high-level operational plans for
leading dispersed innovation efforts and projects globally
- Incorporate general IB and strategy skills into the management
of global innovation
|
| Examination |
|
Global
Strategy, Technology and Innovation:
|
| Exam
ECTS |
7,5 |
| Examination form |
Home assignment - written product |
| Individual or group exam |
Individual exam |
| Size of written product |
Max. 10 pages |
| Assignment type |
Case based assignment |
| Duration |
72 hours to prepare |
| Grading scale |
7-point grading scale |
| Examiner(s) |
Internal examiner and external examiner |
| Exam period |
Summer and Summer |
| Make-up exam/re-exam |
Same examination form as the ordinary
exam
|
|
| Course content, structure and pedagogical
approach |
|
Course Content, Structure and Pedagogical
Approach
|
|
This course focuses on strategic aspects of managing global
innovation, technology and R&D. We will address this from four
internal perspectives:
- Corporate level: How do firms steer global R&D and
innovation across the entire organization, in response to global
trends in technologies and markets?
- Business level: How do individual business and R&D units
optimize their innovation performance in the context of their
parent MNC?
- Team level: How do teams form, perform, and deliver innovation
when geographically dispersed across different time zones,
cultures, and organizations?
- Individual level: How do individual innovation managers,
entrepreneurs, and professionals contribute to global innovation
and knowledge sharing, while driving and supporting MNC innovation
strategy forward?
In addition, we will also address the following MNC-external
themes:
- Open and cooperative innovation: How to reach beyond internal
resources and engage with competitors, collaborators, customers,
and universities in transnational R&D and innovation.
- Location decisions: Determining where and why to establish an
R&D and innovation presence in certain markets and
geographies.
- Digitalization: How to leverage the full force of information
and communication technology for global innovation.
- Organizational maturity: How to grow small local R&D
efforts into globally leading innovation centers.
- Reverse innovation: How to leverage creativity and
entrepreneurship in emerging and developing countries and reverse
the flow of technology and innovation.
- Frugal innovation: Learning from super-efficient innovators in
the East to reorganize and reposition how we innovate
globally.
We will address these interwoven themes and perspectives through
a series of interactive lectures, case discussions, and
workshops.
|
|
| Description of the teaching methods |
The teaching is based on a combination of
lectures, groupwork and exercises. The lectures focus on the
introduction of relevant terminology, concepts, case studies and
theory. They will offer overviews, examples, clarifications and
elaborations of selected areas, as well as an opportunity to
address student questions. On-the-spot exercises provide the
opportunity to deepen the understanding of new conceptual
knowledge. Students actively work in groups on specific
assignments, which will help develop competences to link theory
with empirical observations, apply analytical rigor and confidently
engage in the discourse about global strategy and innovation. The
tutorials prepare the students for their examination.
The course will also make significant use of online elements:
external videos, online teaching (as necessary), Internet research,
and online team interaction. In particular, we will make use of the
online platform Peergrade for peer-to-peer feedback |
| Feedback during the teaching period |
| Students receive feedback during the exercises
and their groupwork on their assignments by the teachers. In
addition, we practice feedback from peers through direct responses
to other students’ work either during the exercises or by using the
online platform Peergrade. Teachers offer further feedback in
response to questions by groups of students or individual students.
Please take advantage of the ‘office hours’ offered by the course
coordinator, although these are not intended to be a substitute for
participation in lectures and classes. |
| Student workload |
| class |
33 hours |
| Workshop |
9 hours |
| exam |
72 hours |
| preparation |
130 hours |
|
| Further Information |
- Boutellier, R.; Gassmann, O.; von Zedtwitz, M. (2008):
Managing Global Innovation - Uncovering the Secrets of Future
Competitiveness. 3rd fully revised edition. Springer:
Heidelberg. 807 pages.
Please note: these reading materials are only tentative and
changes may occur. Final literature lists will be uploaded on
Canvas before the begining of the course.
|
| Expected literature |
- Boutellier, R.; Gassmann, O.; von Zedtwitz, M. (2008):
Managing Global Innovation - Uncovering the Secrets of Future
Competitiveness. 3rd fully revised edition. Springer:
Heidelberg. 807 pages.
Please note: these reading materials are only tentative and
changes may occur. Final literature lists will be uploaded on
Canvas before the begining of the
course.
|
|
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